Page 23 - Forbes - Asia (September 2018)
P. 23

PROMOTION





           success provides moral support for all those
           facing poverty.”


           A True Champion
           In the world of boxing, merely becoming a
           world title holder does not instantly translate
           to international fame as it does with other
           sports. Only those who win the big matches
           are recognized as true champions.
             Pacquiao has triumphed against the
           sport’s superstars, such as British professional
           boxer Ricky Hatton and Puerto Rico’s Miguel
           Cotto. He started his career in the light-fly-
           weight division, which has a maximum limit
           of 112 pounds, and eventually accomplished
           the feat of winning major world titles across
           six weight divisions, putting on more than 20
           kilograms over the years. Handa shared one
           of the many unforgettable stories that illus-
           trates Pacquiao’s physical prowess.
             “Although it was a non-title battle, the
           match with Oscar De La Hoya in 2008 was
           just awesome. It gave me goose bumps. De
           La Hoya was much bigger both in height and
           weight, but Pacquiao did not change his style
           and was aggressive from the start without
           any hesitation. Eventually in the eighth round,
           he knocked out De La Hoya with a TKO [tech-
           nical knockout]. I was simply amazed with
           Pacquiao, who constantly aims high no mat-
           ter what,” Handa said.

           Setting an Example
           Pacquiao’s matches are always extraordi-
           nary, but the fight money is also legendary.
           When he fought against five-division world
           champion Floyd Mayweather Jr. in Las Vegas
           in 2015, the match was billed as the biggest
           fight of the century, and the combined prize
           money exceeded US$365 million. In only 36
           minutes of fighting, they grossed more than
           the annual income of high-earning athletes
           such as tennis player Roger Federer and foot-
           baller Lionel Messi. He uses his fight money                     Grand opening celebrations at HANDA Watch World · Shinsaibashi-Tsukamidori store
           to continue giving to children in the world                       (1-12-10 Higashi Shinsaibashi, Chuo-ku, Osaka-shi, Osaka prefecture, 06-6245-8685
           suffering from poverty.                                                                   Opening hours are 10:30-20:00, closed on Wednesdays).
             “We have launched several projects so far,
           but there are still numerous things we must    on July 15. Prior to the fight, Pacquiao com-   golden days of boxing, and had the 16,000
           do,” Pacquiao said. “Now that I have become    mented “it is quite significant that such a big   fans on their feet.
           the ambassador, I want to promote this watch   event is being held in Asia. I am sure it will   Handa muses, “Pacquiao will keep coming
           as a means to contribute to society.”          be an exciting match. In the coming match,     back to the ring, representing the feelings of
             Pacquiao’s feelings are well understood by   I want to do my best for the people of Asia.”  Asians, and wishing for peace in Asia. And
           Handa, who already has several ideas in mind,    From the start, Pacquiao dominated his       this is precisely why I want all of us to closely
           including a project to build “Manny Pacquiao   opponent, World Boxing Association welter-     watch his matches, one by one.”
           Hospitals” in poor and remote areas, and       weight champion Lucas Matthysse. He sent
           Handa is prepared to extend his support.       his opponent to the canvas three times in      Contact information:
             Following his visit to Japan, Pacquiao had   total, with a seventh-round TKO to reclaim     Misuzu Corporation
           an opportunity to regain glory once again,     his title as world champion. The fight was     81-3-3247-5585
           in a match that took place in Kuala Lumpur     an overwhelming victory reminiscent of his     www.misuzu.com
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