Page 61 - Forbes - Asia (September 2018)
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JAPAN    2

         tion). We would like to see an ‘Asian                                                                       we will have to internationalize
         Union’ like a European Union. Our                                                                           ourselves in the future. One of the
         successes and failures depend on                                                                            easiest ways to do so is to invite
         one another; we need to exchange                                                                            students from all around the world
         knowledge, experience, fresh minds                                                                          to come study in Japan,” he says.
         and visions,” Yoshimura says.                                                                                  An international mindset and un-
           The Kake Group controls a                                                                                 derstanding of different cultures is
         number of Kake Educational Insti-                                                                           critical to the hospitality and ser-
         tutions, which consists of private                                                                          vice industry. The Bunri University
         universities, high schools, elemen-                                                                         of Hospitality in Sayama, Saitama
         tary schools and vocational schools                                                                         tries to teach its students the best
         throughout Japan. Being active in                                                                           of both Western practices and the
         every tier of the Japanese educa-                                                                           Japanese concept of hospitality,
         tional system has allowed Kake to  Q ”Japan is facing                    Q ”Our education                   known as omotenashi.
         instill an international mindset at  demographic issues and we           system is one of the                  “To get the high quality of hos-
         an early age. At the Hiroshima Kake   will have to internationalize                                         pitality that brings omotenashi and
         Educational Institution, the group                                       best in Asia, particularly         the Western style together, you need
         started an English immersion pro-   ourselves in the future.             in fields such as                  people who can not only apply the
         gram at the elementary school 11    One of the easiest ways to           science and advanced               skills and techniques, but innovate
         years ago.                          do so is to invite students          technologies.”                     and think of new things,” says for-
           Today, Kake has about 100         from all around the world to                                            mer Bunri president, Koen Tokuda.
         partnerships with schools from all   come study in Japan.”               SAKUJI YOSHIMURA,                     “Bunri revolves around four C’s:
         around the world, giving students                                        President, Higashi                 creativity, critical thinking, com-
         an opportunity to study abroad at   MAMORU KAKE,                         Nippon International               munication and collaboration. And
         an earlier stage than university age.  Vice Chairman,                    University                         when it comes to personal charac-
           “We feel this gives our students   Kake Group                                                             ter qualities—curiosity and open-
         the opportunity to broaden their                                                                            mindedness—are also things we try
         minds on a global level,” says Vice   Kake’s universities also welcome  and more international students,”   to develop here at the university,”
         Chairman Mamoru Kake.               a number of international students   says Kake.                         he says.
           “Japan has a reputation of being   every year, offering a one-year in-   Kake boasts one of the highest      The university also welcomes a
         quite isolated. I personally believe it is   tensive course in Japanese language   graduate employment rates among   large number of international Asian
         caused by the language barrier, so it is   and culture, which is recognized by   universities in Japan, thanks to its   students, who can take the valu-
         essential for our students to become   the Japanese Ministry of Education.   partnerships and contacts with  able service skills and knowledge
         luent in English. With the English lan-  “So, if companies are interested in   companies in the private sector as   acquired at Bunri and apply them
         guage, we give our students the tools   establishing ties with Japan, they  well as its excellent career guidance   in their home countries. “We’re also
         to communicate,” he says.           could send some of their employees   services, such as its career center.  working on changing our curricu-
           With faculty and staff coming     to Japan for a year to study Japanese   “This service is not limited to  lum. We want to offer an omote-
         from China, Korea, the Democratic   and those employees could go back   Japanese nationals, as our inter-   nashi course in English to reach
         Republic of Congo, the U.S., the    to their companies and be the bridge   national students also benefit from   non-Japanese speaking students,”
         Philippines, among others, Kake is   or liaison with Japan,” he adds.   our career center. Our overseas li-  adds Tokuda.
         a truly international institution.    Like HNIU, the Kake Group hopes   aison officers help them to find a     Japanese universities and educa-
           “We want our students to expe-    to increase that number by offer-   job in their home country, so they   tional institutions across the country
         rience different types of teaching,   ing more courses and lectures in  are completely prepared when they   are making efforts to internation-
         to hear different opinions and to   English. “We are in the process of   graduate from our universities,” ex-  alize. And these efforts  will be
         broaden their perspective. Out of   internationalizing our organization,   plains Kake.                     felt throughout Japanese society,
         50 faculty members, 21 are non-     but one of the main issues is still the   Taking a similar view to HNIU’s  business and the economy as the
         Japanese. We are very proud of      English language. We need to offer   president, he recognizes  “Japan   nation looks to open up to a more
         this,” says Kake.                   courses in English to attract more   is facing demographic issues and   globalized world.



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