Page 54 - Forbes - Asia (July - August 2018)

SPECIAL ADVERTISING SECTION
THE ASCOTT LIMITED:

GROWING ITS WORLD-CLASS
SERVICED RESIDENCES GLOBALLY

The group’s expanding portfolio of awarding-winning accommodation and services meets travellers’ diverse needs
and it continues to attract sterling partners.

One of the leading international serviced
residence owner-operators, The Ascott
Limited (Ascott) has ramped up its global
expansion in recent years as it seeks to
offer its award-winning accommoda-
tion and services in more cities around
the world.
The group’s network of serviced resi-
dences comprises more than 74,000 units
across more than 130 cities and over 30
countries in the Americas, Asia-Pacific,
Europe, the Middle East and Africa. From
Ascott’s heartfelt services that keep
guests coming back to its thoughtfully
designed apartments and wide range of
curated residents’ activities, Ascott’s ser-
viced residences cater to the increasing
demand from travellers on both extended
stay and short stay.
In the first half of 2018, Ascott secured Ascott Orchard Singapore
20 properties with about 5,000 units
in markets including Indonesia, Japan, Ascott The Residence Apartment Hotels provides spacious ser-
Malaysia, the Philippines and Thailand, At Ascott The Residence, there is no viced apartments that are ideal for short or
while making inroads into new cities such holding back when it comes to lavishing long stays. Quest Apartment Hotels has a
as Malacca, Malaysia, and Davao, Philip- guests with plush and prestige pamper- strong presence in Australia, New Zealand
pines. To fast-track its expansion, Ascott ing. Located in prime districts across the and Fiji, with properties located in central
announced its joint venture with one Asia-Pacific, the Middle East and Africa, business districts, suburban and regional
of China’s leading hotel operators and travellers will be able to mix business with areas close to head offices, business cen-
apartment rental firms, and it also formed leisure in refined surroundings and enjoy ters and key tourist destinations.
strategic alliances with top developers in unparalleled personal service.
China, Japan and Thailand. The Crest Collection
Kevin Goh, Ascott’s Chief Executive Citadines Apart’hotel Infused with heritage and modern luxury,
Officer, said: “Having some of the biggest For those seeking a more authentic expe- The Crest Collection was created with the
industry players choose to partner with rience, Citadines Apart’hotel offers guests luxury jetsetter in mind. This handpicked
us speaks volume of Ascott’s reputation the chance to live like a local in the heart selection of elegantly designed serviced
and expertise in managing world-class of a bustling metropolis. Enjoy a dynamic residences celebrates modernity and pre-
serviced residences globally for over 30 stay while indulging in all the comforts mium comfort, offering both contemporary
years. Leveraging Ascott’s global network and business connectivity of a modern design and European-style grandeur.
of close to 100,000 corporate clients, we serviced apartment.
create significant cross-marketing oppor- lyf
tunities across the globe for our proper- Somerset Serviced Residence Designed and managed by millennials,
ties to maximize returns for our partners. Somerset Serviced Residence welcomes lyf (pronounced “life”) is a co-living con-
We are confident of surpassing Ascott’s you with homely warmth that combines cept that connects like-minded travellers
global target of 80,000 units this year, and comfort, convenience and cultural charms. through a fresh take on community living
doubling our portfolio to 160,000 units Amid a stylish setting, choose to feel the and working. Guests can bond in an array
by 2023.” pulse of the city, or retreat to a more tran- of social spaces and experience a new way
The company’s brands include Ascott, quil space for a private experience. of community living.
Citadines, Somerset, Quest, The Crest
Collection and lyf, each designed with a Quest Apartment Hotels For more information, visit
different traveller in mind. Be it business trip or vacation, Quest the-ascott.com or call +65 6272 7272.

15 Singapore