Page 19 - Forbes - USA (February 2018)

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THE USED-CAR MOGULS’ WHITE THE NBA’S MOST GEORGE GILDER PONDERING
BILLIONAIRE HOUSE ODDS VALUABLE TEAMS VS. GOOGLE J. PAUL GETTY

30 UNDER 30

ORA OF

SUCCESS
“I ASSERT MYSELF in things that
I want to achieve, and I just don’t
give up,” says chart-topping singer
Rita Ora, 27, who started out per-
forming at her father’s London pub
after her refugee family emigrated
from Kosovo when she was just
a year old. Ora kept at it, sitting
Rita Ora wears a dress by
outside Universal Music Group in Thom Browne, tights by
Wolford, shoes by Christian
London when she was a teen and Louboutin, vintage Chanel ear-
rings from Found and Vision, a
handing out her record to people watch and ring by Cartier.
exiting the building. Fast-forward a
decade: One of the people who took
the music from her is now produc-
ing her second album.
That sophomore record, due out
later this year, comes five years after
her first in the wake of struggles
with her former label Roc Nation.
If the success of her latest single,
“Anywhere,” is evidence, there’s
plenty of pent-up demand for her
music: The song peaked at No. 2 on
the British charts in November.
Ora’s persistence has landed
her on our third annual 30 Under
30 Europe list as one of 300 young
disruptors who are helping create
the future now. These entrepreneurs
and innovators hail from a record
34 countries, including smaller
places like Belarus and Ora’s native
Kosovo. An elite cross-section of
the group gathered last month at

PHOTOGRAPHY BY LEVON BISS FOR FORBES
HAIR & MAKEUP: MELANIE SZABO
STYLIST: ALICIA ELLIS
FASHION ASSISTANTS: CASSIE WALKER, CONOR BOND
PHOTOGRAPHY ASSISTANTS: IAN SCARAMANGA, CHRISTOPHER BAKER FEBRUARY 28, 2018 FORBES | 17