Page 31 - Prevention - USA (April 2020)
P. 31

LUCILE LEBER/THE LICENSING PROJECT.   Pantene   BREAKAGE





                                                      Hair damage from heat styling, color-
                                                      ing, or chemical processes like straight-
                                                      ening can cause the outer protective
                                                      layer of hair or bonds inside strands to
                                                      weaken and wear away, leading strands
                                                      to split or break off. Tight hairstyles


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