Page 333 - (DK Eyewitness) Travel Guide - Rome

ST ORES AND M ARKE T S  331

affordable. Battistoni is New Age, and punk influences, longer has a store in Rome, but
probably the most prestigious which can result in some sophisti cated knitwear can be
designer concentrating on outrageous window creations. purchased at Liz.
mens wear. Giorgio Battistoni For women, Via del Governo Other stores, such as the Luisa
and family’s fine custom-made Vecchio is the place to head. Spagnoli outlets, offer a more
shirts and suits have been in Arsenico 36, Luna e L’altra, extensive selection, including
demand with movie stars and Kokoro, and Maga Morgana lower-priced items, as does
high society for over 50 years. offer some unconventional Stefanel, which has various
Etro sells classi cally cut clothes designer clothes in a pleasant, branches in the city.
and accessories, for men and friendly atmosphere.
women, in exotic Italian-
designed printed fabrics. Main Street Fashion Lingerie
Ermenegildo Zegna is This is another Italian specialty
housed in a Baroque palazzo Rome is not a good place to excelling in both style and
setting. It offers elegant ready- look for everyday wear, since quality, with lines like La Perla
to-wear, and the master tailor there is a distinct lack of mid- exported worldwide. Lingerie
Gaetano will also make to price stores bridging the huge is traditionally sold in top
measure. Davide Cenci has gap between the dazzlingly household linen stores (see
been a mecca for those in priced alta moda designer p337) – Cesari, for example, has
search of the English country exclusives, and the ultra-cheap its own complete range. There
gentleman look since 1926. goods sold in markets (see are also boutiques specializing
Brioni offers traditional tailor- pp344–5). Lower-budget stores in lingerie and swimwear.
made and own-label ready-to- do exist, but quality is often Marisa Padovan has a range
wear men’s clothing, Trussardi poor. If you have the stamina, of swim wear that is ideal for
sells beautifully tailored classics, you may find a bargain along Italian beaches, as well as light,
and Cerruti has impeccably Via del Corso, Via del Tritone, bright summer dresses.
tailored suits that appeal to Via Nazionale, Via Cavour, Via Brighenti is said to be where
younger Romans. Degli Effetti Cola di Rienzo, Via Ottaviano, movie stars go for their lingerie.
stocks more avant-garde or the Via dei Giubbonari. Schostal has more traditional
designers such as Romeo Gigli The most convenient places underwear with a very good
and Jean-Paul Gaultier. to shop are department stores men’s section. The popular
like La Rinascente, Coin, and chain Intimissimi has stores
Upim (see p327). They may in most shopping areas and
Young Designer Wear
not sound exciting, but you sells classy lingerie.
There is a huge choice for the can browse at leisure and
young. Top designer Giorgio occasionally find nice things. Secondhand Clothes
Armani offers his particular style It is also worth trying stores
trans lated into more affordable mentioned under Young Those who are willing to browse
lines at Emporio Armani Designer Wear – particularly the will find a wide variety of
(Armani jeans are a good buy alta moda designers’ cheaper second hand clothes, whether
at around €100). Fendi has its lines such as Emporio Armani. inspired by a collector’s interest
Fendissime line, and Ermanno At the different branches of in vintage clothes or by a tight
Scervino has a boutique on Discount dell’Alta Moda you budget. Aside from Via Sannio
Via Borgognona. Aimed at can find end-of-season designer and Porta Portese markets
the younger set, these are labels at 50 percent less than (see p345), which have many
good places to pick up stylish, the boutique prices. List is a secondhand clothing stands,
sporty clothes. chain selling chic, classic Italian the mecca is Via del Governo
Timberland is another casual clothes for women. And while Vecchio. Among the best stores
label very popular with young you do not need to come all the in this ancient street near Piazza
Italians. Average prices are in way to Rome to shop at Navona is Tempi Moderni, which
the region of €52 for a shirt and Benetton or Zara, there are has mostly vintage leather coats,
€210 for raincoats. many branches of both to be jeans, and some hats.
Momento stocks unique found here. Le Gallinelle offers a
pieces, as well as items by marvelous selection of second-
international designers that you hand and vintage clothes, as
won’t find elsewhere in Rome, Knitwear well as their own line. Sitenne
and also has its own line of Knitwear is a particular strength in the Piazza Vittorio area has
dresses and shoes. Trussardi’s in Italian design, and in Rome some excellent Italian clothes
casual line is found at Tru there are plenty of specialty from the 1920s to the 1980s
Trussardi, and Aria, Diesel, and stores. Laura Biagiotti is for both women and men.
SBU are also very popular. celebrated for her luxurious Via del Pellegrino is also a
Eventi Up represents the more cashmere separates, and Missoni good street for stores selling
avant-garde styles – dark, as for spectacular kaleidoscopic secondhand clothes, and for
they call it here – fusing Gothic, patterns and colors. Krizia no independent stores.

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