Page 328 - (DK Eyewitness) Travel Guide - Rome
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326      TR A VELERS ’  NEEDS
       STORES AND MARKETS


       Rome has been a thriving center for   their luxuriously chic style in fashion,
       design and cosmopolitan shopping    knitwear, and leather goods (especially
       since ancient times. In the heyday of the    shoes and purses) as well as in interior
       Empire, the finest craftsmen were drawn   design, fabrics, ceramics, and glass.
       to Rome, and artifacts and products of    The artisan tradition is strong and
       all kinds, including gold, furs, and wine   the love of good design filters through
       were imported from far-flung corners    into the smallest items. Rome is not
       of the Empire to service the needs of the   a city for bargains (although there are
       wealthy Roman population. Shopping    often better buys here than Florence
       in Rome today in many ways reflects    or Milan), but the joys of window
       this diverse tradition. Italian designers   shopping here will offer plenty
       have an international repu tation for    of compensation.
       Best Buys           half, but their clothes are still
       Leather goods of all kinds,   very expensive even then. Good
       including shoes and purses, are    bargains can be found in the
       a strong point. Ready-to-wear   young designer-wear stores
       Italian designer clothes are not   (see p331) and good-quality
       cheap, but they are certainly   small and large shoe sizes are
       less expensive than in other   sold off very cheaply. In general,
       countries. Armani jeans are a   though, sales in Rome tend to
       good example (see p331). You   offer moderate rather than
       are also likely to find designer   huge discounts.
       lighting fixtures, for example, at     Both the original, and the
       lower prices here. Both modern,   sale price should be marked on
       and traditional Italian ceramics   each reduced item. Liquidazioni
       and handicrafts can be very   (closing-down sales) are usually
       beautifully made, and, if you   genuine and can sometimes be
       have time to wander around   worth investigating. However,
       the back streets, really unusual   other signs in store windows
       and individual gifts can often    such as vendite promozionali
       be found.           (special introductory prices)    Antiques at Acanto (see p340)
                           and sconti (discounts) are often
                           only lures to get you into the   to 7:30pm (4pm to 8pm in
       Sales
                           store. The sign on the door   the summer months). Most
       Bargain hunters may like to    saying entrata libera means   downtown stores stay open
       visit Rome during sale time   “browsers welcome.”  all day from 10am to 7:30pm.
       (saldi), from mid-July to mid-            Most stores are closed on
       September and the period from   When to Shop  Sunday (except just before
       just after Christmas to the first       Christmas). Stores are also closed
       week in March. Top designers   Stores are generally open from   on Monday morning, aside from
       (see p330) can slash prices by   9am to 1pm and from 3:30pm   most food stores, which close
                                               on Thursday afternoons in
                                               winter, and Saturday afternoons
                                               in high summer.
                                                 August brings the city to
                                               a virtual standstill as Roman
                                               families flee the heat to the sea
                                               or the mountains, but this is
                                               gradually changing, with
                                               Romans taking shorter summer
                                               vacations. Most stores close for
                                               at least two weeks around
                                               August 15, the national holiday.
                                               Shopping Etiquette
                                               Aside from a few department
       Flower sellers in Piazza Campo de’ Fiori (see p344)  stores, most Roman stores are




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