Page 323 - (DK Eyewitness) Travel Guide - London
P. 323

SHOPS  AND  M ARKE T S      321


       contem porary designers, it still   including Jasper Conran,   designer labels, while Aimé
       uses its patterned prints to make  Matthew Williamson, Julien   specializes in French clothes
       blouses and stylish men’s shirts,   Macdonald and Ben De Lisi,    and homewares. A short walk
       as well as scarves and ties. Floral   to create cheaper collections   away in a quiet residential street,
       print dresses and feminine   exclusive to the department   celebrity favourite The Cross
       blouses can be found at Laura   store. Young designers often   is a delightfully under stated
       Ashley, although the store has   start out with a stall on   little shop, packed with women’s
       intro duced more contem porary   Portobello Road or Old   fashion, cute children’s clothes
       looks as well.      Spitalfields Market (see p337),   and toys, toiletries and unusual
                           both good sources of interesting  accessories. The Dispensary
                           clothing. There are also a few   in Kensington Park Road is
       Modern Design and   good designer sale shops:    much loved by locals for its
       Fashion             Paul Smith Sale Shop is located   Notting Hill style. Primrose
       London designers are known    in central London, while those   Hill, Islington, Soho and the
       for their eclectic, irreverent    looking for Burberry bargains    streets radiating off Seven
       style. Grand dames Vivienne   at its factory outlet will have    Dials near Covent Garden are
       Westwood and Zandra Rhodes   to travel a bit further afield to    also dotted with independent
       have been on the scene since   the East End. For those willing    fashion shops. Diverse, in
       the 1970s – the latter opened   to travel further, Bicester   Tufnell Park, caters for both
       the Fashion and Textile   Village is an excellent discount   sexes with a great selection
       Museum in southeast London    shopping centre with mid- to   of iconic labels and collections
       in 2003. It features 3,000 of    high-end stores.  from new designers.
       her own garments as well as
       examples by other influential   Boutiques  Chain Stores and
       fashion figures. Many British
       designers of international   London is home to an extensive   Street Fashion
       stature have their flagship    variety of boutiques – hot new   In Britain, cutting-edge styles are
       stores in the capital, including   shops crop up and, it must be   no longer, as they once were,
       Paul Smith and Stella   said, close down with dizzying   the exclusive preserve of the
       McCartney, both of whom   regularity. The mother of them   rich. “High-street” stores have
       showcase their collections    all is Browns. Established in    never been better, both in terms
       in fabulous townhouses, and    the 1970s, it occupies several   of quality and design. Moreover,
       the late Alexander McQueen,   storefronts in South Molton   the cheaper versions of all the
       with an upscale showcase in   Street and stocks a wide selec-  latest styles appear in the shops,
       Bond Street. Young home-  tion of international labels. But   almost as soon as they have
       grown talent such as Alice   the highest concentration of   been sashayed down the
       Temperley, whose feminine   boutiques is in Notting Hill, near   catwalk. Oasis and Topshop
       frocks are beloved by the   the intersection of Westbourne   have both won celebrity fans
       London party set, Eley   Grove and Ledbury Road.   for their up-to-the-minute,
       Kishimoto, characterized by    Because of the numerous    young womenswear. The latter,
       bold prints, and avant-garde   cafés in the area, and the   which proudly claims to be
       design duo Boudicca, can be   relaxed, affluent atmo sphere   “the world’s largest fashion
       found in the capital’s boutiques.  away from the crowded West   store”, is a com plete mine
         Selfridges (see p317) also has   End shopping districts, it’s an   of inexpensive clothes and
       an impressive selection of   extremely pleasant place    beautiful accessories; there is
       emerging designers. Dover   to browse.  even an in-store “boutique”
       Street Market, conceived by     JW Beeton embodies quirky   with the latest collections by
       Comme des Garçons’ Rei   British style, while Matches,   hip designers, and a vintage
       Kawakubo, revives the age-old   which also has outposts in   section as well.
       tradition of the covered clothes   Richmond and Wimbledon,     The upmarket chains
       market, but in a much more   dominates Ledbury Road with   Jigsaw, Karen Millen and
       upmarket milieu. Its four   three separate shops – one for   Whistles are more expensive
       minimalist floors show case    both sexes, another just for   with the emphasis on beautiful
       a varied array of goods, from   women, plus one specializing    fabrics and shapes which,
       glitzy shoes by king of the   in frocks by Diane von   while stylish, don’t slavishly
       platform Terry de Havilland to   Furstenberg. Like Browns in    copy the catwalk. Jigsaw
       cool art books and vintage and   the West End, Matches stocks   Junior, which is available in
       contemporary designer clothes.  international designer labels,   larger branches, offers
         If you want to take home a    including Balenciaga, Fendi    delectable mini versions of its
       bit of British design, but can’t   and Chloé, interspersed with    designs for girls. Reiss and
       afford the high prices, it’s worth   a variety of British talent such    Ted Baker are popular with
       visiting Debenhams (see p317),   as Giles Deacon, Bella Freud    trend-conscious young men,
       which has harnessed the talents   and Jade Jagger. Question Air   though they also have good
       of numerous leading designers,   and Feathers also stock   women’s collections.




   320-337_EW_London.indd   321                              21/03/17   2:22 pm
   318   319   320   321   322   323   324   325   326   327   328