Page 46 - Wine Spectator (January 2020)
P. 46

The











                                           A B C                                                                                                       S















                   of





                                           BUYING














                                         WINE                                                                                            Four strategies




                                                                                                                                         to get the wines


                                                                                                                                         you want










                    A                                                                                transactions. And auction houses are curating both precious finds
                                      wine lover could easily spend a lifetime exploring
                                                                                                     and more mainstream wines of impeccable provenance.
                                      what the the wine world has to offer. So who wants
                                      to waste time and energy trying just to find the
                                                                                                        The first step to bagging the wines you want is to ask yourself
                                                                                                     what wines you seek. The answer to this basic question will guide
                                      bottles—time that would be better spent enjoying
                                      them! We understand. Wine Spectator editors are
                   asked time and again: “Where can I buy that great wine you wrote                  your buying strategy and in some cases provide you several avenues
                                                                                                     to explore. In the following pages, we detail four sources to con-
                   about recently?” In this issue, we give some answers.                             sider when wine shopping, discuss the strengths of each and ex-

                      Fortunately, these days there is more than one route to obtain-                plain how best to navigate them. And at the end of the story, we’ve
                   ing the wines you desire. In addition to the timeless method of                   included some results and reader feedback from our recent online

                   plumbing your local wineshop, there are myriad online retailers                   poll “How Do You Buy Wine?”
                   whose wares are literally at your fingertips. Wineries themselves                    We hope you’ll be inspired to explore new opportunities and
                   are no longer at the far end of the distribution chain but have                   be rewarded with the satisfaction of a successful hunt—and, of

                   opened their doors to tasting room sales and direct-to-consumer                   course, delicious wines.







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                    Flowchart:               Brick &                 Online                Winery                 Auction                Survey                 Reader

                      Where’s                 Mortar                  Retail                Direct                Market                 Results              Feedback
                    My Wine?







                   42    WINE  SPECTATOR  •  JAN.  31  –  FEB.  29,  2020
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