Page 82 - Wine Spectator (January 2020)
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wineries that produce increasingly ambitious bottlings.                           requires leadership, communication and decision-making.” His

                      These gridiron pros have partnered with all-star winemakers,                   Mirror Napa Valley specializes in Cabernet Sauvignon, Sauvignon
                   sourcing grapes from elite vineyards or buying land and making the                Blanc and Chardonnay.

                   wines themselves. Former Dolphins quarterback Dan Marino and                         “When we launched our 7Cellars wine company, we wanted to
                   Damon Huard are a prime example: They bonded over bottles of                      surround ourselves with the greatest components we could to en-
                   Washington wine and decided to start making their own with the                    sure success,” says Broncos legendary center John Elway. Elway re-

                   2012 vintage, calling the venture Passing Time. It would not be                   cruited Robert Mondavi Jr. as winemaker, making Cabernet from
                   some vanity project: They brought Avennia winemaker Chris Pe-                     grapes grown in Napa’s Rutherford AVA.

                   terson on board, and all three of their 2016 Cabernets have earned                   Among the management ranks, Super Bowl–winning coach
                   outstanding ratings of 90 points or higher on Wine Spectator’s                    Vermeil, John Kent Cooke, former president of the Washington
                   100-point scale. “Go deep or go home,” Marino says. “With wine                    Redskins, and Carmen Policy, former president of the 49ers, have

                   and football, or whatever it may be in life, it’s about having pas-               found parallels in training vines and players. What started as a
                   sion for it.”                                                                     hobby turned into a full-fledged business for Vermeil. The same

                      Longtime safety Terry Hoage is another who’s taken as naturally                grapes his grandfather once picked from Napa’s Frediani vineyards
                   to the vineyard as to the stadium turf. After retiring from the Ari-              for homemade wine are still used today to make Vermeil’s flagship
                   zona Cardinals, Hoage moved to Paso Robles and met Justin Smith                   Cabs, but he sources fruit from other esteemed spots, like Dutton

                   of Saxum, who first coached him in the wine business. Hoage and                   Ranch, as well. “It’s just like having a great football team,” Ver-
                   his wife, Jennifer, purchased a vineyard in 2002 and planted more                 meil says. “You’d better have a quarterback, and Thomas Rivers
                   vines themselves. Today, they make their wines. TH Estate Wines                   Brown is the Tom Brady of Napa Valley!”

                   now encompasses 26 acres of Syrah, Grenache, Mourvèdre and a                         Though Tom Brady can only play for one team at a time, cham-
                   few white Rhône varieties. “Wine is a very forgiving medium,”                     pion consulting winemaker Brown also advises Policy on his Casa
                   Hoage reflects—at least compared with scrambling in front of tens                 Piena Napa project. Cooke, for his part, drafted consultant Sté-

                   of thousands of fired-up fans. “If you screw up coverage, people know.            phane Derenoncourt for Boxwood Estate Winery in Middleburg,
                   But if you did something in a wine that was slightly different, people            Va., where Cooke has 26 acres of Bordeaux varieties under vine.

                   don’t necessarily know, or they                                                                                          “Making a superb wine is just as
                   might like it.” In 2016, Jennifer                                                                                        difficult as winning the Super
                   Hoage  added  a  Pinot  Noir–                                                                                            Bowl every year,” Cooke says.

                   focused label, Decroux.                                                                                                    Until  recently,  the  greater
                      Rick Mirer’s taste for wine de-                                                                                       challenge seemed to be attract-

                   veloped while he was still in the                                                                                        ing football fans to wine, but
                   league and training in Napa Val-                                                                                         that is changing. “Wine has be-
                   ley with the San Francisco 49ers                                                                                         come  more  popular  to  fans

                   and the Oakland Raiders. After                                                                                           across the country, and it’s fun
                   gaining  some  entrepreneurial                                                                                           to see the evolution,” Mirer en-

                   know-how from the NFL’s Busi-                                                                                            thuses; his wines are served at
                   ness Management & Entrepre-                                                                                              Levi’s Stadium in Santa Clara,
                   neurial Program, Mirer brought                                                                                           Calif.,  home  to  the  Niners,

                   his signal-calling to wine coun-                                                                                         where team co-chairman John
                   try and found the exercise of                                                                                            York has built a unique wine-

                   running a winery strikingly sim-                                                                                         tasting program called Appella-
                   ilar to quarterbacking. “This is                                                                                         tion 49. In York’s recollection,
                                                           Above: The Patriots’ wine is a blend of Sonoma Cabernet and Monterey Merlot. Below
                   a  very  competitive  industry,”                                                                                         Margaret  Duckhorn,  former
                                                           left: Retired head coach Dick Vermeil’s namesake label specializes in Napa Cabernet.
                   Mirer says. “My role every day          Below right: Media personality Kayla Nicole promotes the league wine.            owner of Duckhorn Vineyards                  CLOCKWISE FROM TOP: COURTESY OF MANO’S WINE; COURTESY OF ANHEUSER-BUSCH





































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