Page 54 - Forbes - Asia (October 2019)
P. 54

The Philippines’ 50 Richest












           Building                                                                                   two fresh graduates wanted to build



                                                                                                      eye-catching structures.
                                                                                                          It was 1997, an inauspicious year to
           Momentum                                                                                   start a business. When the Asian finan-

                                                                                                      cial crisis hit, the cost of importing ce-
                                                                                                      ment and steel soared as the Philippine
                                                                                                      peso plunged and with it any profits

           Edgar Saavedra has gone from building for                                                  Megawide might have earned. Just as
           Manila’s biggest tycoons to bidding against them.                                          the economy recovered, China’s roaring
                                                                                                      economy kept steel prices soaring.

           BY ROEL LANDINGIN                                                                              Desperate to cut costs, Saavedra and
                                                                                                      Cosiquien reached out to a German
                                                                                                      company that sold them the technology
                        he usual suspects submitted         Since Saavedra formed it with             to begin prefabricating and, in 2005,
                        bids last year to rede-          cofounder Michael Cosiquien in 1997,         Megawide built its first prefabrication
                        velop Manila’s dilapidated       Megawide has grown into a diversified        plant. By casting concrete in a central
                        international airport. But       construction group, with 16.8 billion        location and then transporting sec-
          Tamong the lumbering                           pesos in annual revenue last year.           tions of a building to a site, Megawide
           conglomerates run by the country’s            Saavedra owns about 46% of Megawide,         could cut the cost not only of transport-
           biggest tycoons, there was one unex-          enough to put him among the country’s        ing and pouring concrete at multiple
           pected—more modestly fortuned—                50 richest, at No. 34, with an estimated     sites, but also the number of workers it
           contender: Edgar Saavedra, the mere           fortune of $260 million. (Cosiquien,         needed at each site to pour it.
           multi-centimillionaire chairman of            who ranks No. 35 with an estimated               The result wasn’t just lower costs, but
           local construction company Megawide,          $250 million, divested from Megawide         also quicker construction. “They were
           which came in with a 156 billion pesos        in 2017 and last year resigned from the      one of the first construction companies
           ($3 billion) bid that would have given        company’s board to start other ventures.     which managed to complete one floor
           Megawide and its Indian partner, GMR          He and Saavedra continue to work             of a high-rise building in just a week’s
           Infrastructure, an 18-year concession         together on some projects.)                  time,” says Manolito Madrasto, the
           to run the Ninoy Aquino International            Behind Megawide’s rapid growth            former executive director of Philippine
           Airport (NAIA).                               was the founders’ early decision to          Contractors Association, on the impact
              After more than a decade building          build a prefabrication plant that would      of Megawide’s prefabrication plant in
           structures for the Philippines’ biggest       cut labor costs and construction time.       2005.  “That allowed property develop-
           developers, the 44-year-old engineer          Able to build quicker and more cheaply       ers to build and sell residential condo-
           is competing head-on with some of             than rivals, Megawide became the             minium units faster.”
           his wealthiest customers. Megawide’s          go-to builder for many of the country’s          Clients soon flocked to Megawide,
           bid lost—the government picked a              biggest companies. Now, Megawide is          sending the company’s annual rev-
           “superconsortium” made up of seven            ready to make the leap from a construc-      enues in 2008 over the billion-peso
           conglomerates. But the battle may not         tion-only company into a diversified         mark. Among them: SM Group, the
           be over: the government is due to put         infrastructure group.                        leading property developer founded
           the contract back up for challenge later                                                   by the late billionaire Henry Sy, Sr.,
           this year. And Saavedra’s bid laid down       SAAVEDRA AND COSIQUIEN started               as well as Andrew Tan’s Megaworld
           a firm challenge: that his company’s          out in construction shortly after earn-      and the Gotianun family’s Filinvest
           affordable engineering solutions give         ing their civil engineering degrees          Land. Megawide listed on the Philip-
           it a competitive advantage over its big-      from Manila’s De La Salle University.        pine Stock Exchange in 2011, selling
           money rivals. “They may have more             They could have worked for their             a third of the company for 2.3 billion         SONNY THAKUR FOR FORBES ASIA
           money, but it’s not all about money.          families’ businesses, the Saavedras in       pesos. Two years later, Saavedra and
           You also need technical know-how,”            shipping and the Cosiquiens in resi-         Cosiquien joined Forbes Asia’s list of
           Saavedra says.                                dential property construction. But the       Philippines’ 50 richest.




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