Page 14 - Lighting & Sound America (December 2019) Magazine

INDUSTRY NEWS

Making Deeper Hall 5; 2019’s temporary extension has been upgraded to a
larger permanent one. This will help to accommodate the
Connections at growing number of exhibitors and visitors looking to take
advantage of the opportunity presented by ISE.
ISE has consistently attracted a growing proportion of
ISE 2020 end users anxious to see and hear the latest technologies
and solutions for themselves. This evolution in demograph-
ics has seen ISE respond with a conference program that
Tuesday, February 11, 2020 sees Integrated Systems has been continually enhanced in both number of sessions
Europe—the world’s largest exhibition for AV and systems and range of topics.
integration—return to the RAI Amsterdam. The ribbon-cut- ISE 2020’s conference and professional development
ting ceremony that officially marks the opening of the event program—which runs over five days—will once again be
will take place just before 10am. The event runs over four presented with the tagline “Learn, Discover, Be Inspired.”
days, occupying 15 halls, and is home to everything the This year will see the return of long-standing fixtures the
professional audio-visual industry has to offer. Digital Signage Summit ISE and Smart Buildings
ISE 2020 is produced by Integration Systems Events on Conference ISE, along with more recent additions such as
behalf of international trade associations and co-owners XR Summit ISE and the 2019-inaugurated Digital Cinema
AVIXA and CEDIA. Summit ISE and Hospitality Technology Summit ISE by
As per usual, the event will be bigger than ever. More HTNG.
than last year’s 81,000 visitors are expected, there will be
more floor space, and more conferences and learning
opportunities on the agenda.
Designed to help visitors more easily find the 1,300
exhibitors most relevant to their interests are the six
Technology Zones. Spread across eight of the 15 halls,
these comprise:
Audio and Live Events, showcasing sound from micro-
phone to speaker, as well as the latest technologies to sup-
port the kind of audio-visual extravaganzas at which the
industry excels;
Digital Signage and DooH, with a broad range of adver-
tising and information delivery solutions for the retail, trans-
portation, healthcare, corporate, education, leisure, and
hospitality sectors and many more;
Education Technology, with its positive and growing mul-
tidimensional impact on learning outcomes;
Residential, showcasing the latest developments in the
connected home as well as home entertainment and energy
management; Two major new conferences have been added for ISE
Smart Buildings, with a wide array of solutions for the 2020 in the shape of the Control Rooms Summit and CEDIA
control of air-conditioning, lighting and shutter control, secu- Design & Build Conference. The former will explore business
rity systems, heating, ventilation, monitoring, alarming and and technology strategies for operators of control rooms
many others; and across all sectors—including utilities, government, trans-
Unified Communications, with innovative new platforms portation, and military—while the latter is targeted at archi-
designed to facilitate collaborative working and enhanced tects, interior designers, and other design and build profes-
productivity across sites and countries. sionals in the residential space.
A new initiative for ISE 2020 is the Innovation Zone, a The extensive conference program is further enhanced
specially designed area for first-time ISE exhibitors to show- by the AVIXA Higher Education AV Conference, which will
case their technologies. Also in Hall 14, the ISE Main Stage highlight a range of different perspectives on how to best
relocates from Hall 8. It will offer thought leadership and enhance the learning and teaching experience through
best practice sessions from ISE, AVIXA, CEDIA, and AV effective use of AV. The AVIXA Enterprise AV Conference will
Magazine. These sessions are free to attend, and no highlight the growing availability of data and the opportunity
advance booking is required. Hall 14 will also be the loca- that data analytics provides to enable better business
tion of an exciting technology feature, details of which will strategies and workspace/system design.
be announced in the coming weeks. Also returning are AudioForum, which, this year, will
Another show floor development sees an even bigger focus on acoustics and well-being; attractionsTECH, hosted

14 • December 2019 • Lighting& &Sound America