Page 16 - Lighting & Sound America (December 2019) Magazine

INDUSTRY NEWS

In Memoriam: Stan

Schwartz, Former

Rosco Executive

Stan Schwartz, longtime executive nothing of his skill as a raconteur. Even
vice president of Rosco and a well- after his retirement, he retained a keen
known industry personality, died on interest in the company, delivering a
October 12. He was 84. steady stream of friendly and amusing
Born in Brooklyn in 1935, he commentary on the company’s mar-
attended New York University, where keting to its management.
he majored in business. Before joining On retirement, Schwartz said, “I
Rosco, he ran his own ad agency, The loved every minute of it. That’s mostly
Stanley Schwartz Company. “Rosco because of you, the people with whom
turned out to be his biggest and I’ve worked. I have been constantly
favorite client,” says his son Rick. stimulated by my colleagues; they
Schwartz joined Rosco in 1970 as a bring a keen intellectual edge to their me. It’s also the community of Rosco
marketing consultant, eventually work and remain passionate about it.” dealers and distributors around the
becoming executive vice-president, a He added, “It’s not just the lighting world who have quietly—but effective-
job he held until his retirement in 2013. designers, set builders, directors of ly—help build the industry to what it is
During his time there, he became photography, and tech directors who today. Manufacturers like Rosco get
known for his sales expertise, to say have lit up the past three decades for the credit (and deserve it) for creating

16 • December 2019 • Lighting& &Sound America