Page 41 - How It Works - Book Of Amazing Answers To Curious Questions, Volume 05-15

Technology

ince it first launched in 2005, YouTube from YouTube too, as the site shares some of
has quickly become the number one the revenue it makes from companies who pay
Sdestination for video content online, to run adverts before or over your video.
attracting over one billion regular users. The The popularity of YouTube is mainly down
Google-owned site gained popularity by to how easy the website is to use. Videos in a

enabling people to share their videos with range of file formats can be uploaded as
others all over the world, whether it’s an YouTube converts it into its Adobe Flash video

amusing clip of their pet,or footage of them format, with the file extension .FLV, for you.
dancing in their living room. This enables the video to be played using
It’s not all about cute cat videos and funny YouTube’s Flash player, which can be installed
home movies though, as YouTube has also on your computer or smart device for free.

helped people launch careers. For example, Another benefit of YouTube is the ability to
pop star Justin Bieber was fi rst discovered embed videos on other websites. By simply
when a talent scout saw videos of him singing copying and pasting a bit of HTML code, you
on the site, and Zoe Sugg, aka Zoella, has got can enable people to watch a video on your
her own book deal and range of beauty own website using the YouTube player. This
products as a result of her popular video blog, saves you having to host the video on your site
or ‘vlog’. You can even earn money directly which requires a lot of bandwidth. Bandwidth

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down to how easy the website is to use.
Videos in a range of file formats can be
uploaded and viewed
Going viral
How to become a YouTube celebrity
Find your niche
1 Choose a topic or theme for your
YouTube channel that’s interesting and or
entertaining, and hasn’t been done
before. For example, YouTube celebrity
Zoella gives fashion and beauty tips and
reviews her favourite products.
Create a studio
2 You could fi lm your video using your
smartphone, but for a more professional
look, set up a camera on a tripod. Either
make use of the natural light by shooting
outdoors or in a well-lit room, or you can
set up your own lighting.
Upload your video
3 Finish off your video using editing
software, cutting out unnecessary footage
and making sure the audio can be heard.
Now create a YouTube account and upload
your video. The site will automatically
convert it into the correct Adobe Flash
video format for you.
Give it a title
4 When naming your video, make sure
you include any keywords relating to the
topic featured and think about what sort of
YouTube sensation Zoe Sugg, terms people might search for to fi nd it.
aka Zoella, films her beauty Also give it an appropriate thumbnail

videos in her bedroom
image and a comprehensive description.
How It Works 41