Page 152 - Forbes - USA (October 2019)
P. 152

PROMOTION


           WHAT CAN GO WRONG?                               •  In 2018, the U.S. Securities and  THE BENEFITS OF
           News headlines indicate that a variety              ([FKDQJH  &RPPLVVLRQ   6(&   ETHICS & COMPLIANCE
           of new business risks are surfacing                 reported that its “whistleblower          (&,ŖV UHVHDUFK VKRZV WKDW HWKLFV DQG
           daily. And  with  those  risks  comes               program” had collected over $1.7          compliance programs can help mitigate
           the potential for misconduct. In fact,              billion in sanctions since its inception.  the risk of noncompliance in an organi-
           WKURXJK LWV      *OREDO %XVLQHVV (WKLFV          •  In 2018, while the number of corporate    zation. Regardless of its size or industry,
           6XUYH\  *%(6n ŔD ORQJLWXGLQDO VWXG\                 non-prosecution agreements and            when an organization establishes a com-
           RI ZRUNSODFH HWKLFVŔ(&, IRXQG WKDW                  deferred prosecution agreements           SOLDQFH SURJUDPŔHYHQ LI LWŖV RQO\ IRFXVHG
           on average, 47% of employees observe                in the U.S. stayed the same, “the         RQ UHJXODWRU\ VWDQGDUGV RU WKH ODZŔWKHUH

           misconduct each year. Not all of those              monetary recoveries skyrocketed to        DUH PHDVXUDEOH EHQHŻWV  $FFRUGLQJ WR WKH
           issues lead to enforcement action, but              nearly $8.1 billion,” reported the law         *%(6 VXUYH\  HPSOR\HHV DUH

           the consequences can be severe when                 ŻUP *LEVRQ 'XQQ
           they do. For example:


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                reported enforcement actions, that
                three companies paid a total of $583
                PLOOLRQ WR UHVROYH )&3$ YLRODWLRQV                      Leaders need to commit to a high
             •  In 2018, based on the U.K.’s Serious                  standard of integrity to truly mitigate
                )UDXG 2IILFHŖV SXEOLVKHG FDVHV
                consultancy.uk reported triple the                                the risk of wrongdoing.”
                number of raids executed in 12
                                                                                             /$55< '  7+203621
                months  to  gather  evidence  for
                                                                   )250(5 '(387< $77251(< *(1(5$/  8 6  '(3$570(17 2) -867,&(
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                highest frequency in six years.”






           Healthcare Delivered



           From An Ethical Culture



           Working to improve the lives and healthcare of the more than 78        Anthem’s core values.
           PLOOLRQ SHRSOH $QWKHP VHUYHV WKURXJK LWV DIŻOLDWHG FRPSDQLHV               “Anthem’s mission is that

           is a role that comes with steep responsibility. And it’s one that      we are working to improve
           Anthem goes to great lengths to accomplish with care.                  lives and communities,
              “We don’t take lightly at Anthem how critical health plans          and simplifying health-
           and healthcare are for people,” says Sarah Lorance, Anthem’s           care, and expecting more,”
           693 DQG FKLHI FRPSOLDQFH RIŻFHU  Ř:H HQVXUH HDFK DVVRFLDWH LV          Lorance says. “It really is

           empowered to do what’s right.”                                         evidence that ethics and
              +HDOWKFDUH LV D KLJKO\ UHJXODWHG LQGXVWU\ŔWKHUH DUH ORWV RI         compliance have to be a
           rules and guidelines in place to protect customers. But there’s a      cornerstone in everything
           difference between simply following regulations and behaving           we do.”
           ethically. At Anthem, leaders have taken steps to build a culture          There’s third-party evi-
           where employees aren’t simply checking boxes, but actively             dence, too. In 2018, Anthem                 SARAH LORANCE

           LQFRUSRUDWLQJ HWKLFDO YDOXHV GDLO\ŔLQ WKHLU ZRUN  LQWHUDFWLRQV         ZDV LQFOXGHG RQ (WKLVSKHUHŖV         693 	 &KLHI &RPSOLDQFH 2IŻFHU
                                                                                                                                   Anthem
           ideas and beyond.                                                      FRYHWHG :RUOGŖV 0RVW (WKLFDO
              To accomplish this goal, Anthem executives developed a set of       &RPSDQLHV OLVW
           VWDQGDUGV IRU HWKLFDO EXVLQHVV FRQGXFW DQG WHUPHG LW Ř7KH &RGH ř           That recognition was no small honor, but for Lorance, another
              Ř,Q ŕ7KH &RGHŖ ZHŖUH SURYLGLQJ FOHDU JXLGHOLQHV IRU ZKDW ZH         measure meant even more: A recent internal survey, completed
           mean when we say ‘act morally’ and ‘act with integrity,’ and how       in partnership with an external partner, reports that Anthem
           we carry out our accountabilities in serving our members,” says        associates feel they’re part of an ethical culture.
           Lorance.                                                                   “Anthem associates rate our culture of integrity higher than
              The expectation for ethical behavior spans every level of           the benchmark an external partner provides,” she says. “It’s great
           Anthem’s organization. In fact, the company’s mission is built         to have external recognition, but equally as important for me is
           around doing what’s right, with integrity defined as one of            that our internal associates really feel our culture of integrity.”



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