Page 32 - Food Network (January 2020)
P. 32

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                                                                                                            SOCIAL MEDIA




                                                                                                    Picture This





                                                                                     The Republic of Georgia’s national dish, a cheese-filled bread
                                                                                    called khachapuri, is on its way to Instagram superstardom. The
                                                                                   best seller at Supra in Washington, DC, is a version called adjaruli
                                                                                   that comes topped with butter and a runny egg that a waiter stirs
                                                                                   in tableside. “Half the table’s cameras will come out,” says owner
                                                                                      Jonathan Nelms, who is opening a second restaurant, Tabla,




                                                      #cheesepull





                                               O


                                                   PROTEIN




                                           Face Time

                   Stepping up your beauty routine is now as easy as taking a snack break:
                           Collagen—a protein touted for its anti-aging benefits—
                                     is showing up in all sorts of products:




                                                                                                                                     e-










                                                                                                                                          e



                                                           SkinnyPop Popcorn + Collagen
                                                          $5; Whole Foods stores nationwide




                                                                                                         When it debuted in the United States in
                                                                                                         1993, the Mexican chile-lime seasoning
                                                                                                         blend called Tajín gained a loyal following.
                                                                                                         But now there’s an all-out Tajín craze: Sales
                                                                                                         have tripled since 2012, and 40 percent
                                                                                                         of those sales are in the US. The mix of
                                                                                                         dried chiles, dehydrated lime and salt adds
                                                                                                         zing to everything it touches—fruits and
                                                                 SMPL Beauty Bites                       vegetables, meat and fish, cocktail rims,
                                                            $48 for eight bags; getsmpl.us
                                                                                                         ice pops, popcorn. Chefs are incorporating              KHACHAPURI: ANDREW PROPP/SUPRA. CHEESE PULL: SYLVIA CHU @BELLYTHEBEAST.  POPCORN, BEAUTY BITES AND OATS: RALPH SMITH. CHILES AND LIMES: GETTY IMAGES.
                                                                                                         it into their menus, and it’s showing up in
                                                                                                         grocery stores, too: Tyson has launched a
                                                                                                         line of Tajín-infused chicken and sausage
                                                                                                         products. The biggest endorsement of all,
                                                                                                         though, came from Bruno Mars: He posted
                                                                                                         a picture of mango slices covered in Tajín on
                                                                                                         Instagram and scored more than 1 million
                         Vital Proteins                            Purely Elizabeth                      likes. We’re right there with you, Bruno.
                         Collagen Bar                           Collagen Protein Oats
                    $3.50; vitalproteins.com                   $3; purelyelizabeth.com



              28   FOOD NETWORK MAGAZINE  ● JANUARY/FEBRUARY 2020
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