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9. Which of the following best describes your decor taste?
A. YOU & YOUR HOME
Choose as many as apply and feel free to add more, if you feel
we haven’t captured your look.
1. How old is your current home? Contemporary ☐ 1 Other (please specify) ☐ 7
Modern/new build/ Early 20th-century/Edwardian
Country/rustic ☐ 2
less than 10 years old (2010s) ☐ 1 (1900s/1910s/1920s/1930s) ☐ 4 Traditional
Between 10 and 30 years old Victorian (1800s) ☐ 5 ☐ 3
Retro/mid-century ☐ 4
(1980s/1990s/2000s) ☐ 2 Georgian (1700s) ☐ 6
Vintage ☐ 5
Around mid-century Earlier than Georgian
Eclectic ☐ 6
(1940s/1950s/1960s/1970s) ☐ 3 (pre-1700s) ☐ 7
Don’t know ☐ 8
2. Is your home: B. SOURCES OF HOME INSPIRATION & INFORMATION
Rented ☐ 1
Owned with a mortgage ☐ 2 10. How important are each of the following sources to you, when it
Owned outright ☐ 3 comes to improving your home? Very Nice Could do
Essential important to have without
1 2 3 4
3. How many homes have you owned so far? Pinterest ☐ ☐ ☐ ☐
None ☐ 1 4-5 ☐ 4 Facebook ☐ ☐ ☐ ☐
1 only (this is my first home) ☐ 2 6 or more ☐ 5 Instagram ☐ ☐ ☐ ☐
2-3 ☐ 3 YouTube ☐ ☐ ☐ ☐
Other social media ☐ ☐ ☐ ☐
4. In the past five years have you undertaken any of the following Home interest magazines ☐ ☐ ☐ ☐
major projects? Friends and family ☐ ☐ ☐ ☐
5. Do you intend to carry out any of the following projects in TV programmes ☐ ☐ ☐ ☐
the next two years? Bloggers/vloggers/influencers ☐ ☐ ☐ ☐
Q4. Carried out Q5. Planned for
in past 5 years next 2 years Websites ☐ ☐ ☐ ☐
Installed a new kitchen ☐ 1 ☐ 1 Shops ☐ ☐ ☐ ☐
Had an extension built ☐ 2 ☐ 2 Shows/exhibitions ☐ ☐ ☐ ☐
Had a loft conversion ☐ 3 ☐ 3 Books ☐ ☐ ☐ ☐
Had a new garden landscaped ☐ 4 ☐ 4
Installed a new bathroom ☐ 5 ☐ 5
11. To what extent is your purchase of home magazines influenced
House purchase/move ☐ 6 ☐ 6
by whether you have a project on the go?
6. Aside from these major projects how many rooms have you I only buy home magazines if I’m involved in a project ☐ 1
redecorated in the last year or so? I mainly buy home magazines if I’m involved in a project ☐ 2
7. And how many rooms do you plan to redecorate in the next I buy home magazines regardless of whether
year or so? Q6. Number Q7. Number planned I’m involved in a project or not ☐ 3
of rooms to redecorate in
redecorated next year or so
None ☐ 1 ☐ 1 12. Are you currently involved in/planning any home improvement
or decorating projects?
1 ☐ 2 ☐ 2
Yes, planning a project ☐ 1
2-3 ☐ 3 ☐ 3
Yes, just started work on a project ☐ 2
4-5 ☐ 4 ☐ 4
Yes, in the middle of a project ☐ 3
6 or more ☐ 5 ☐ 5 Not involved in any projects at the moment ☐ 4 Skip to question 14
8. Please read the following statements carefully and tick the
13. And how many home magazines have you bought so far in
one that best describes you:
I don’t really think too much about the decoration in my home – connection with this project?
This is my first purchase ☐ 1 4-5 ☐ 3
I buy things I need for the house without worrying how it will look. ☐ 1
2-3 ☐ 2 6 or more ☐ 4
I really struggle decorating my home. I’m just not that confident in how to
put things together nicely or how I’d like them. I often need a lot of help and 14. How often do you buy Ideal Home?
advice to reassure me that I am doing the right things. ☐ 2 Always – I am a subscriber ☐ 1 3-4 times a year ☐ 4
I have some of my own ideas when it comes to decorating my home. Every issue but don’t subscribe ☐ 2 Less than 3 times a year ☐ 5
However, I often need quite a bit of reassurance that my ideas are on 6 times a year ☐ 3 This is my first copy ☐ 6
trend and that I am doing things correctly. ☐ 3
15. And would you describe Ideal Home as:
I have lots of my own ideas about how to decorate my home however
I’m not always happy with them. I often like to have some reassurance Your favourite home magazine ☐ 1
One of your favourites ☐ 2
that what I am doing looks good and is on trend. ☐ 4
Not usually one of your first choices ☐ 3
I have loads of ideas about how to decorate my home and am quite
confident putting things together by myself. Occasionally I will need 16. Have you visited the Ideal Home website (idealhome.co.uk)
some advice or help to get a look or trend exactly as I want it. ☐ 5
in the past 12 months?
I don’t follow trends at all and come up with my own ideas Yes, I visit it regularly ☐ 1
when it comes to decorating my home. I don’t need any help Yes, I have visited but not within the past couple of weeks ☐ 2
and just do what I like. ☐ 6 Yes, I have visited but not within the past month or so ☐ 3
No, I haven’t visited the Ideal Home website ☐ 4

IDEALHOME.CO.UK | APRIL 2020 59