Page 62 - Ideal Home - UK (April 2020)

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17. Do you follow Ideal Home on any of the following 22. How satisfied are you with the amount of coverage of each of the
social media channels? following subjects in Ideal Home?
Would like About Would like
Instagram ☐ 1 I don’t follow Ideal Home more right less
1 2 3
Facebook ☐ 2 on any social media channel ☐ 5 News/shopping ☐ ☐ ☐
Pinterest ☐ 3 Decorating ideas ☐ ☐ ☐
Twitter ☐ 4 Real homes ☐ ☐ ☐
Trends ☐ ☐ ☐
C. ATTITUDES TO IDEAL HOME Outdoor living/gardening ☐ ☐ ☐
Food ☐ ☐ ☐
18. What are your three main reasons for buying Ideal Home? Tick 3 only Practical advice ☐ ☐ ☐
Reader offers ☐ ☐ ☐
For decorating inspiration ☐ 1
To dream/escape ☐ 2 Before and after makeovers ☐ ☐ ☐
To keep up to date with trends ☐ 3
23. Have you noticed any changes to Ideal Home in the last year or so?
To look at other people’s homes ☐ 4
To find practical advice ☐ 5 Has improved considerably
Has improved a little ☐ 1
To be informed ☐ 6
To be entertained ☐ 7 I have noticed some changes but preferred it the way it was ☐ 2
I haven’t noticed any changes ☐ 3
19. In your opinion, how well does Ideal Home satisfy ☐ 4
24. Please tell us what changes you have noticed:
each of these needs? Room for
Very well Quite well improvement No opinion
1 2 3 4
For decorating inspiration ☐ ☐ ☐ ☐
To dream/escape ☐ ☐ ☐ ☐
To keep up to date with trends ☐ ☐ ☐ ☐
To look at other people’s homes ☐ ☐ ☐ ☐
To find practical advice ☐ ☐ ☐ ☐
To be informed ☐ ☐ ☐ ☐ D. ABOUT YOU
To be entertained ☐ ☐ ☐ ☐
25. Are you: Female ☐ 1 Male ☐ 2 Prefer not to say ☐ 3
20. Listed below, in page order, are all the articles which appear 26. Which age group are you in?
in this issue of Ideal Home. For each item please tick the column Under 25 ☐ 1 56-65 ☐ 5
that comes closest to your opinion. 26-35 ☐ 2 66-75 ☐ 6
☐ 3
75+
36-45
☐ 7
Page No. Did not read Very interesting Quite interesting Not very interesting Not at all interesting 46-55 ☐ 4
1 2 3 4 5
3 Editor’s letter ☐ ☐ ☐ ☐ ☐ 27. Do you live: ☐ 1 With children only (no partner) ☐ 4
On your own
6 100 years of April issues ☐ ☐ ☐ ☐ ☐
With partner only (no children) ☐ 2 Other ☐ 5
9 Set the scene for… Easter lunch With partner and children ☐ 3
with the family ☐ ☐ ☐ ☐ ☐
11 The style editor ☐ ☐ ☐ ☐ ☐ 28. What is your working status?
13 Surprise in store… Smart folding chairs at H&M ☐ ☐ ☐ ☐ ☐ Employed full-time ☐ 1 Not working ☐ 4
15 The design edit ☐ ☐ ☐ ☐ ☐ Employed part-time ☐ 2 Retired ☐ 5
16 The shortlist: neutral artwork ☐ ☐ ☐ ☐ ☐ Self-employed ☐ 3
19 The wallpaper edit: best new trends ☐ ☐ ☐ ☐ ☐
23 Ideal vs great deal ☐ ☐ ☐ ☐ ☐ 29. How would you describe your financial status? Please be honest
24 Looking for New England (Real home) ☐ ☐ ☐ ☐ ☐ Very comfortable ☐ 1 Struggling a bit ☐ 4
37 Is an upholstered bed the height of luxury? ☐ ☐ ☐ ☐ ☐ Comfortable ☐ 2 Struggling a lot ☐ 5
38 How to use bold fabrics ☐ ☐ ☐ ☐ ☐ Managing ☐ 3 Not sure ☐ 6
44 Colour therapy (Real home) ☐ ☐ ☐ ☐ ☐
62 Add character with panelling ☐ ☐ ☐ ☐ ☐ 30. What is your combined household income?
71 The element of surprise (Real home) ☐ ☐ ☐ ☐ ☐ Under £30,000 ☐ 1 £100,000-£149,999 ☐ 5
83 Easy style updates ☐ ☐ ☐ ☐ ☐ £30,000-£49,999 ☐ 2 £150,000-£199,999 ☐ 6
94 Let there be light (Real home) ☐ ☐ ☐ ☐ ☐ £50,000-£74,999 ☐ 3 £200,000+ ☐ 7
106 Interior design advice: New looks for £75,000-£99,999 ☐ 4 Prefer not to say ☐ 8
hard flooring ☐ ☐ ☐ ☐ ☐
113 Upcycle a... simple chair ☐ ☐ ☐ ☐ ☐ 31. Do you live in the UK? Yes ☐ 1 No ☐ 2
114 ‘This kitchen is all about family’ (Kitchen project) ☐ ☐ ☐ ☐ ☐
32. How would you describe the area you live in?
121 What’s new in kitchens ☐ ☐ ☐ ☐ ☐
124 ‘We wanted it to be classic – but different’ ☐ ☐ ☐ ☐ ☐ Countryside ☐ 1 Suburban ☐ 3
Village ☐ 2 Urban ☐ 4
(Bathroom project) ☐ ☐ ☐ ☐ ☐
131 What’s new in bathrooms ☐ ☐ ☐ ☐ ☐
33. Please write in your postcode
135 ‘I’ve made this little Victorian terraced
house ultra-modern’ (Real home) ☐ ☐ ☐ ☐ ☐
138 Genius problem solvers for a
smooth running life ☐ ☐ ☐ ☐ ☐
140 Your utility space sorted ☐ ☐ ☐ ☐ ☐ THANK YOU FOR YOUR TIME!
143 Speed up spring cleaning with a
If you wish to be entered into our free prize draw, please fill
specialist machine ☐ ☐ ☐ ☐ ☐
in your name, email address (or your phone number if you
145 Enjoy glitch-free video calling ☐ ☐ ☐ ☐ ☐
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147 Clean the air for a healthier home ☐ ☐ ☐ ☐ ☐
148 Food with friends: Easter lunch is served… ☐ ☐ ☐ ☐ ☐ for the administration of the prize draw. CUT ALONG THIS LINE AND POST YOUR COMPLETED SURVEY TO THE ADDRESS ON THE LEFT
154 Staycation heaven for foodies ☐ ☐ ☐ ☐ ☐
166 Then... and now 1946 ☐ ☐ ☐ ☐ ☐ Name:
Email address:
21. How much did you enjoy this issue of Ideal Home?
Very much ☐ 1 Not very much ☐ 3 Phone number:
Quite a lot ☐ 2 Not at all ☐ 4

Please place your completed questionnaire in an envelope,
affix the correct postage and return to us by 22 March 2020 to:
Ideal Home Reader Survey, Box 113, 20 Winchcombe Street,
Cheltenham, GL52 2LY

APRIL 2020 | IDEALHOME.CO.UK ✁
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