Page 161 - (DK Eyewitness) Travel Guide - Switzerland

INSIDER TIP
Classic Swiss
Army Knife
This multifunctional
tool was invented as an
aid for soldiers in 1897,
but it quickly became
adopted by adven turers
the world over. Today
it is still made in the
canton of Schwyz by its
inventor Karl Elsener’s
company, Victorinox,
but the brand’s flagship
store is conveniently
located in the centre of
Zürich (Rennweg 58).
You can come here to
get your own pocket
knife personalized and
take home a one­of­a­
kind souvenir.

The Must-Have
Accessory
Freitag is one of the
most famous eco­
friendly designers
in Europe and one
of their bags has
become an icon of
Swiss innovation.
Featured in the
permanent collection
of New York’s Museum of
Modern Art, Freitag’s
The glittering lights messenger bag is made of
of Bahnhofstrasse truck tarpaulins, bicycle
at dusk tubes and car seat belts.
The Credit Card Spree
Zürich’s showpiece boulevard
Bahnhofstrasse is a kaleido­
scope of prestigious brands
that rivals New York’s Fifth
Avenue or the Champs­
Élysées in Paris for style
and spectacle. Start with
a browse in the country’s
original department store
Globus, then visit Gubelin,
Zürich’s flagship watch
boutique which is stocked
with limited­edition models
from home­grown brands
such as Patek Philippe, Rolex
and Vacheron Constantin.
You’ll also find international Freitag’s flagship store
brands, such as Chanel, Dior, made of refurbished
Tiffany and Co., and Gucci. shipping containers
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