Page 48 - (DK) Advanced Photography Guide

46 APPLYING | WHITE BALANCE

SETTING WHITE BALANCE

FOR CREATIVE EFFECT

White balance can be set one of two ways. You can particular emotion. This can be achieved by using
either select a preset or create a custom setting to one of your camera’s White Balance presets.
neutralize the color temperature of a light source, However, you have far greater control by using
or you can set a technically incorrect white balance a specific Kelvin value (see p.45). The more neutral
for artistic effect. The second option lets you craft your light source, the more latitude you will have
the mood of a photo, using color to convey a for making creative adjustments.

SELECT PROGRAM SET A KELVIN VALUE DIRECT YOUR SUBJECT
A camera’s fully automatic and First decide on the kind of emotion The emotion shown by your
scene modes usually prevent you from you want to convey in your final image. subject should be consistent with the
setting direct Kelvin values. However, To help achieve it, select a low Kelvin Kelvin value you choose, so direct your
Program gives you this level of control, value to create a cool, blue effect, or a subject to capture the mood. A mismatch
despite being an automatic mode. high value to add warmth. will produce a visually ambiguous effect.

SHOOT AND REVIEW
Check the photo to see if the
Kelvin value you’ve selected expresses
the required emotion. If not, adjust the
value up or down, and reshoot. There’s
no right or wrong Kelvin value; it is very
much a personal preference based on
your own taste and creative goals.

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