Page 131 - Vogue - India (January 2020)

SOME OF THE FEATURED PORTFOLIOS

NIRMOOHA BY PRREETI JAIIN NAINUTIA
With an inclination towards design and craftsmanship, Prreeti Jaiin
Nainutia came up with Nirmooha—her own label—that promotes as
well as empowers Indian crafts and craftsmen. Ethnic yet modern
and timeless yet versatile, the clothes from the label blend traditional
motifs with modern styles that are skilfully crafted by experienced
Indian artisans. Catering to the modern women of today, the designs
are an amalgamation of fi nesse, style, comfort and glamour.

SEASON’S FAVOURITE:

The spring summer collection, Fiora—the delicate a air features
breezy separates in fresh and vibrant fl orals patterns featuring delicate
dandelions, sunshine buttercups and luscious periwinkles. The elegant
collection features outfi ts in gorgeous hues of ivory, duck egged blue,
butter yellow and laguna green, and global silhouettes ranging from
fl uid kaftans, day dresses, summer maxis, pant co-ord sets, plisse
dresses, bomber jackets and trench coats.

JUHI SHAH

Founded and spearheaded by designer Juhi Shah, the eponymous
label is known for delivering understated elegance through its
tastefully crafted one-of-a-kind ensembles that instantly remind you
of a dreamy summer morning. With rich and vibrant embroideries
accentuating indigenous crafts, Shah’s designs strike the perfect
balance between traditional and modern day dressing for weddings,
parties and festivities while specifi cally catering to brides and
bridesmaids alike.

SEASON’S FAVOURITE:

Shah’s autumn winter collection, Ekaa, features ensembles in an array
of colours, perfect for the festive season. Evocating a sense of unity
and bound by heritage and culture, the beautiful designs celebrate
ensembles like sharara, lehngas, anarkali suits and bridal essentials in
enchanting, traditional colours such as mosaic blue, coral pink, ash
crème, fl ame scarlet, heritage green, blossom, ivory blush, yellow iris,
galaxy green opulent black, purple and more.

ATTIC SALT

Founded in 2017 by Vimarsh and Alpana Razdan, Attic Salt
brings the latest in international fashion with creations that feature
beautifully handcrafted techniques blended with elegant silhouettes.
While Alpana is a management graduate and a NIFT Delhi
alumnus, Vimarsh graduated from NIFT Delhi and IIM Kolkata and
together, they founded Attic Salt. A perfect amalgamation of local
and global, the label focusses on sustainability and keeping the local
artisans’ work relevant in modern India.

SEASON’S FAVOURITE:

Tired of wearing a dress? Slip into this beautiful jumpsuit that will ensure
that you are the cynosure of all eyes, no matter what the occasion.
The colourful sequined pattern and the dramatic sleeve on the black
number, adds some much needed drama to the ensemble.