Page 85 - Vogue - India (January 2020)

LOVE. SET. MATCH

What’s love got to do with it? Just about everything, if you ask Anuradha
Gupta, founder and CEO of Vows for Eternity. This elite, bespoke New

York-based matchmaking service helps you find your happily ever after

Headquartered in New York City, with an from and what he/she wants from life. That’s two people to get to know each other and be
established presence in Mumbai, New why we don’t work with biodatas. To get to comfortable with each other before they take
Delhi and London, Vows for Eternity is an know someone is an ongoing process. That’s the next step. Today, more than ever before,
ultra-premium, personalised and confidential why our search is interactive. Sometimes, this holds true.
matchmaking service that helps people find people have expectations that are difficult to
the ‘one’. Founder and CEO Anuradha Gupta translate in real life, and the challenge lies in With people choosing to put their
exemplifies the best of both worlds—she is an being honest with them whilst trying to bridge careers before marriage, is it getting
empowered American Indian who is rooted the gap as much as possible. tougher to match like-minded people?
to her traditions. Her diverse background, It’s tougher to find the right person at any
coupled with an MBA and a degree in Who makes up Vows for Eternity’s time, but more so with age. That’s because,
psychology, equips her with a unique skillset to member base and what are the with time, we become more set in our ways.
help people find their one true love. membership options available? We expect people to be a certain way so they
In conversation with Anuradha Gupta…. Our members, typically in the 22-70 year age can be slotted into our lives seamlessly. But
range are affluent, well-educated individuals the most important things in life don’t just ‘fit
What are the biggest challenges when it from across the world looking to seriously get in’. We have to nurture them; and patience,
comes to matchmaking? married. What binds them together is the fact openness, vulnerability and acceptance
People are at the heart of what we do. It’s that whilst they are successful, well-travelled, are key. Having said that, the chances of
important to understand where one is coming progressive and cosmopolitan in their outlook, people finding their life partners in arranged
they are missing someone special to share introductions is significantly greater than

Anuradha Gupta their lives with. As for membership, we have limiting it just to one’s finite social circle.
the Privilege Suite and Premium options. The
former caters to industrialists, celebrities and
professionals, while the latter is designed for Anuradha is currently visiting India
individuals who are driven and accomplished. and meeting with new members.
For more information,
Call: +44 793 230 3037, +91 997 173 1300
How relevant are arranged marriages in
today’s day and age? Office: +44 20 7268 4967
I believe love, friendship, companionship E-mail: contactus@vowsforeternity.com
and trust form the foundation of a good Visit: Vowsforeternity.com
marriage. We have never had an arranged
marriage take place as we believe only in
arranged introductions. It’s very important for