Page 89 - Vogue - India (January 2020)

SOME OF THE FEATURED BRANDS

AKSHI JOGANI
Want an outfi t that is a perfect blend of Indian heritage and modern
fi nesse? Designer Akshi Jogani’s eponymous label is a demi-couture
and multifunctional womenswear design house that o ers unique
designs for the millennial woman. The label’s ensembles accentuate
every woman’s individuality and personal style, o ering a range of
wardrobe essentials with unique colour palettes, silhouettes and rich
fabrics for all body types.

SEASON’S FAVOURITE
Red might be a popular choice of colour when it comes to outfi ts for
the wedding season. But more and more women are now making a
statement in refreshing tones by opting for ensembles in pastel colours.
This pistachio ru e skirt with an embellished belt will make for an
excellent addition to your wedding trousseau. The organza and raw silk
ensemble with playful ru es will ensure all eyes are on you, no matter
what the occasion.

SURUCHI PARAKH COUTURE
With a deep appreciation for art and a critical eye for design, Suruchi
Parakh launched her eponymous label in 2015. Suruchi Parakh Couture,
the Surat-based label envisions a modern future for the Indian woman
and brings to life the client’s aesthetics with every single piece of
their work. With a wide range of bridal embroidered lehngas to
contemporary saris that weave together western aesthetics, Parakh has
been creating luxury traditional Indian ensembles on a budget. Each
collection by the label tells a personal story and is inspired by elements
from nature, cultural motifs and is an ode to Indian craftsmanship.

SEASON’S FAVOURITE

Suruchi Parakh Couture specialises in Indo-Western bridal wear and caters
to providing customised ensembles along with ready-to-wear sets from
their look books. The label’s latest Phosphene Collection is a perfect
blend of vibrant colors and intricate embroidery. Every creation from the
collection stands out with fl amboyant designs while seamlessly blending
in contemporary elements. This blush pink Indo-Western outfi t with
contrasting, colourful embroidery is perfect for the wedding season.

BHURAMAL RAJMAL SURANA JOHUREE
No bridal look is complete without jewellery and to add a touch of traditional
elegance to your attire, look no further than Bhuramal Rajmal Surana (Johuree).
Established in 1735, the brand name evokes a lineage of the fi nest jewellery
making. Currently spearheaded by Chandra Surana, the seventh generation
jeweller, and son of Padamshree Late Prakash Chand Ji Surana, the brand is a
pioneer in jadau jewellery and remains an active preserver and conservator of
tradition while being regarded as creators of the fi nest traditional Mughal jewellery.

SEASON’S FAVOURITE
For a touch of timeless elegance, team up this elaborate polki Gulband
necklace with your saree or lehnga this wedding season. While the piece
fl aunts intricate detailing in the centre with Ruby cabochon and enamel
(Meenakari) work, this neckpiece is the perfect choice for not just ethnic
wear, but also your Indo-Western outfi ts. For the ideal combination of
style and traditional opulence, Gulband is worth an investment.