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36 COMP ANIES

“VELVITA PEACHES HAVE ACHIEVED

TO BE WELL-KNOWN ALL-AROUND EUROPE”

Mr. Nikos Koutliabas, President of the agricultural coopera-
tive ASEPOP Velventos, explains the reasons why Velvita
peaches, the main product of the cooperative, achieves to
have constant success amidst the adverse conditions of the
peach sector.

NIKOS KOUTLIABAS

PRESIDENT
OF ASEPOP VELVENTOS

Mr. Koutliabas could you describe us how
last peach season was in Greece?
The general view of the peach season in
Greece was no good. The adverse weath-
er and the low prices gave a negative mark
on the season and we believe, as that bad
year followed other previous bad years, that
some producers will be obliged to abandon
this cultivation. Of course, this was some-
thing that was the same for most Europe-
an production countries, such as Italy and
Spain. The climatic change is here to stay at the very first moment after their har-
and we must find ways to deal with that. vest, only when the fruit is ripe enough. That
means that the fruits has better flavor and in
On the other hand, Velvita peaches are really general higher organoleptic characteristics.
popoular in the international markets. To Furthermore, we invest in high quality variet-
which factors is this success attributed? ies that have same organoleptic characteris-
It is true that the trading outcomes of Vel- tics in order to facilitate our clients and, fi-
vita are very different from the outcomes of nally, the consumer to find always the peach
the whole sector. This is due to the intense that they love to taste. In the next couple of
and non stop work of the cooperative to un- years the first peaches of these new invest-
dercover the special needs of the market ment will be in the market.
and bring there a product that meets these info
needs. Velvita has achieved to be a well- Which other fruits does ASEPOP Velventos Company: ASEPOP Velventos
known peach that anyone can be sure for its offer to the market? Founded: 1917
quality whenever and wherever he finds it. Moreover, we sell strawberries and kiwis Headquarters: Velventos, Kozani
through collaborations we have developed Tel.: +30 24640 31 333
Describe to our readers the packaging with producers that comply with the high
methods. Why do you consider them as a standards we have set for the cultivation of Fax: +30 24640 31 924
great advantage? these products. E-mail: asepop@koz.forthnet.gr
We are packaging the peaches in the field Website: www.velvita.gr

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