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38 COMP ANIES

SERDARI SOULA “NAOUGUSTA IS THE PEACH

SALES MANAGER OF AC NAOUSA
AS THE CONSUMERS WANT IT”

Mrs. Serdari, give us the profile of AC Naousa
and of its activities. The experience of the families-members of the AC Naousa, the
The history of the AC Naousa goes favorable climate of the region of Naousa, and the packaging of
very back in the past, as it was founded in the peaches in the field, at the moment of the harvest, makes the
1927. The main products of ACN Naous- fruits of AC Naousa exceptional, as mention Mrs. Soula Serdari,
sa are peaches, nectarines, cherries and
plums. The peaches produced in the area Sales Manager of AC Naousa. Today the AC Naousa numbers
of Naoussa were identified as PDO prod- more than 1.400 members and is one of the most dynamic coop-
ucts after the efforts and suggestions of eratives in Greece, bringing each year more than 25.000 tonnes
the Agricultural Cooperative of Naoussa of fresh fruit to the domestic and international market.
some years ago and are the only peaches
Europe recognized by the E.U. with a cer-
tificate of Protected Designation of Origin. experience of the families-members of
The main activities of the AC Naousa the AC Naousa that cultivate our peach-
have to do with the organization and the es, and the favorable climate of the region
control of the production of high quality of Naousa, the keystone that makes our
fruit, with the organization of multifacet- peaches different is that are being pack-
ed commercial and export activities, while aged in the field, at the moment of the har-
each year develops an integrated network vest. This method guarantees that our
of actions on marketing and advertising, fruits are delivered to our clients having
thus achieving direct communication with kept all of their freshness and of course
consumers and enhancing the image of its their flavor.
products.
In 2019 you launched the brand Naougusta,
What makes the peaches of AC Naousa so now the peaches of AC Naousa have
exceptional? their own name. What do you want to
There are many factors. Apart from the

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