Page 24 - October freshletter_UK

22 FRESHLETTER

“QUANTITY LOSSES, BUT QUALITY

EXCELLENCE FOR THE NEW POMEGRANATES”

Froutonea discusses the details of the new season of the Italian
pomegranates with Mr. Dario De Lisi, Masseria Fruttirossi SRL
Sales and Marketing Manager.

DARIO DE LISI

MASSERIA FRUTTIROSSI SRL
SALES AND MARKETING OFFICER,
ITALY

For the beginning, how would you as-
sess the past pomegranate season?
Are you satisfied?
The past year was not a good season
for Italian pomegranates in our area due
to wet and rainy days that affected the
quantity and partly quality of the fruits.

When does the new Italian pome-
granate season begin, when is the
peak period and with which variet-
ies?
We started the new season whit the
harvest of EMEK and SHANY varieties we had got extreme climate conditions in
(early varieties for the first time available July that made us lose some quantity but
in the domestic market), after some days quality will be good with some excellence
of delay due to climatic conditions that quality in the late varieties.
slowed us down. Following these and
representing the peak period, we harvest In general, what is the development The peak of production
AKO and WONDERFUL pomegranates va- of the pomegranate plantations in
rieties until the end of November. Italy? Do they gain or lose ground comes with the start of the
and what’s the plantations’ growth of Ako and Wonderful varieties
What are your expectations about the your company?
quantity and the quality of the new Plantations are growing especially in harvest, which last until the
production? Did any problems occur the South of Italy owing to favorable cli-
during the cultivation? mate conditions and water availability. end of November.
Unfortunately neither this year was We are the leading private company in
clement in Italy. In Marina di Castellaneta production of pomegranates in Italy and

OCTOBER 2019