Page 25 - October freshletter_UK

one of the largest in Europe with more
than 330 hectares and other 50 hectares
destinated to other Super Fruit like Goji
berries, Aronia berries and with new plan-
tation of Avocado. Our strong point is the
very short supply chain considering that
our packing house is in the middle of the
orchards where pomegranates are har-
vested and immediately processed, as-
suring the best quality and freshness of
each product.

Your company produces also pome-
granate juice. What percentage of
your production volume goes for the
juice industry? Do we speak about
just a supplementary business for
pomegranate consume and if yes,
do you consider that there are pos-
sibilities for the pomegranate juice
to obtain a higher ranking in the fruit
juices in the near future?
We assure to our customers only the
top fresh fruit quality. The other produc-
tion section is destinated to the juice in-
dustry that it isn’t a secondary business
absolutely. We invested a lot of resources
for fruit juice especially for the HPP (High
Pressure Processing) that preserves all
the pomegranate’s organolectic proper-
ties.
From next year we will extend the Juic-
es range with some blends like Clemen-
tine of Ionic lands, Strawberries, Goji,
Lemon, Orange and Ginger matching the
needs of the market requesting a wider
product range for the final clients.

Finally, the pomegranate is a fruit
that it is quite difficult for the con-
sumer to cut it in order to eat it, and
for this reason some people avoid to
buy them when they do their grocery
shopping. Given that fact, is your
company concerned with any pro-
motional campaigns, or launching
convenient products like fresh-cut
pomegranate seeds punnet?
We know of course this difficulty for our
customer and for this reason we have al-
located one sector of our processing lines
to the “Ready to Eat” product thanks to
our shelling machine able to keep sepa-
rated pomegranate’s arils from the skin.
The final result is a healthy and fresh
snack to carry on always in your bag.