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MICHAEL KORS
Releases 2019 Lunar New Year Collection
Michael Kors is pleased to share its 2019 Lunar New Year campaign, a whimsical
celebration of holiday travel. Centered on a stop-motion video directed by Virgilio Villoresi,
the campaign takes viewers on journey from Paris to the brand’s home in New York City
and lastly to Shanghai, where the celebrations end with a festive finale. In an homage
to traditional stop-motion techniques, each scene was hand-made with paper and the
video features tens of thousands of still images stitched together. MICHAEL Michael Kors
products make appearances along the way.
