Page 14 - AnyFlip European Consumer Packaging Perceptions study - October 2018 (2)_Neat

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GERMANY ITALY

FRANCE 28% 25%
32%
To what extent do you 28% 49%
agree with the following

statement: A tax should 32%
be introduced to force TURKEY
brands and retailers 23% 32%
to adopt more UK SPAIN
environmentally-friendly 27% 39%
forms of packaging? 26% 26%

There is significant appetite for a ‘tax’
or ‘levy’ on brands and retailers to force
them to adopt more sustainable TOTAL
packaging approaches. 26%
In fact, 58% of all survey respondents POLAND 28%
agree or strongly agree with this 32%
statement, with 28% not sure, while
in Italy 74% agree or strongly agree. 24%
Overall only 17% of consumers were
against the principle, with no country STRONGLY AGREE
having more than 20% against the idea. AGREE

To what extent do you agree with the following

statement: The government should provide more
information on environmentally-friendly packaging.

It’s no surprise that consumers want surveyed countries strongly agree or agree
government guidance to help them make the with the statement. In Italy and Turkey that
right choices. 71% of consumers in the percentage rises to 74% and 75% respectively.

71% STRONGLY AGREE AGREE
think the government TURKEY 52% 23%
should provide more
information on ITALY
environmentally 50% 24%
friendly packaging
SPAIN 46% 23%

29% FRANCE 43% 28%

Don’t agree
GERMANY 39% 34%

POLAND 39% 26%

UK 38% 31%