Page 10 - AnyFlip European Consumer Packaging Perceptions study - October 2018 (2)_Neat
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Shoppers taking action
Retailers and brand owners should note that shoppers care
very much about how products are packaged and say they
are willing to shun items they believe are not packaged
using sustainable materials.
When shopping, does the
environmental impact
of a product’s packaging
affect your purchasing UK 68%
decisions? ITALY 75%
The answers to this question echo the TURKEY 75%
responses given to the very first question.
75% of consumers from across Europe say
FRANCE 69%
the environmental impact of a products GERMANY 77%
packaging affects their purchasing decision.
This percentage rises to 77% in Germany POLAND 77%
and Poland, and to 81% in Spain. SPAIN 81%
