Page 7 - AnyFlip European Consumer Packaging Perceptions study - October 2018 (2)_Neat

Recycling more of your waste

Which of the following TOTAL PRO CARTON EUROPEAN PACKAGING PERCEPTIONS STUDY 2018
have you changed in the 69%

last 12 months?
Recycling waste is top of the consumer agenda
when it comes to putting words into action.
69% of all Europeans say they are recycling
more waste. More consumers in the UK Purchasing more products in
(78%), Italy (74%) and Turkey (74%) agree environmentally-friendly
that they are recycling more waste, whereas packaging
in Germany the figure is 58% - probably
because German households have recycled
as a matter of course for some years. When it
comes to the different age groups, recycling
clearly becomes more important the older
you get, with 79% of over 60s recycling more TOTAL
waste over the last year, compared to 62% of
19-29 year olds. 52%
Just over half (52%) of all Europeans say they
are seeking out products in environmentally-
friendly packaging – rising to 55% of French
shoppers and 56% of consumers in Turkey.

UK ITALY TURKEY FRANCE SPAIN POLAND GERMANY

Recycling more of your waste 78% 74% 74% 70% 67% 66% 58%
Purchasing more products in
environmentally-friendly packaging 55% 49% 56% 55% 51% 53% 52%

KEY Age group (all of Europe)
19-29 years old
30-39 years old
40-49 years old
19-29yrs 62% 30-39yrs 65% 40-49yrs 73% 50-59yrs 75% 19-29yrs 57% 30-39yrs 56% 40-49yrs 49% 50-59yrs 52% WWW.PROCARTON.COM
50-59 years old
Over 60 years old Over 60yrs 79% Over 60yrs 48%

Number of shoppers recycling Number of shoppers purchasing more products
more of their waste in environmentally-friendly packaging