Page 98 - B.Tech IT Curriculum and Syllabus R2017 - REC

Department of IT, REC

MG17E81 LEAN STARTUP MANAGEMENT L T P C
3 0 0 3

OBJECTIVES:
 The objective of the course is to make a student to create and commercialize the product
UNIT I
Creativity and Design Thinking (identify the vertical for business opportunity, understand your
customers, and accurately assess market opportunity)

UNIT II
Minimum Viable Product (Value Proposition, Customer Segments, Build-measure-learn process)

UNIT III
Business Model Development(Channels and Partners, Revenue Model and streams, Key Resources,
Activities and Costs, Customer Relationships and Customer Development Processes, Business model
canvas –the lean model-templates)

UNIT IV
Business Plan and Access to Funding(visioning your venture, taking the product/ service to market,
Market plan including Digital & Viral Marketing, start-up finance - Costs/Profits & Losses/cash flow,
Angel/VC,/Bank Loans and Key elements of raising money)

UNIT V
Legal, Regulatory, CSR, Standards, Taxes
TOTAL: 45 PERIODS

OUTCOMES:
At the end of the course, the student shall be able to
1. Create design for Business and Market Opportunity
2. Measure the viability of the product.
3. Develop Business Models
4. Understand and develop the business plans
5. Execution of the Business Models

TEXT BOOKS:
1. Steve Blank, K & S Ranch ,‖The Startup Owner's Manual: The Step-By-Step Guide for
Building a Great Company‖, 1st edition, 2012
2. Steve Blank ,‖The Four Steps to the Epiphany‖, K&S Ranch; 2nd edition, 2013
3. Eric Ries ,‖The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses‖, Crown Business, 2011

REFERENCE BOOKS:
1. Steve Blank ―Holding a Cat by the Tail‖, , K&S Ranch Publishing LLC, 2014
2. Karal T Ulrich, ―Product Design and Development‖, SD Eppinger, McGraw Hill
3. Peter Thiel,‖Zero to One: Notes on Startups, or How to Build the Future‖, Crown Business ,
2014
4. Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series), Alistair Croll &
Benjamin Yoskovitz, O'Reilly Media; 1st Edition
5. Marty Cagan, ―Inspired: How To Create Products Customers Love‖, SVPG Press; 1st edition,
2008

Curriculum and Syllabus | B.Tech. Information Technology | R2017 Page 98