Page 92 - R2017 Final_BE Biomedical Curriculum and Syllabus - REC
P. 92
Department of BME, REC
• Analyze design basic biometric system applications.
TEXT BOOK:
1. Volkmar T. Bartels, “Handbook of Medical Textiles”, Woodhead Publishing, 2011.
REFERENCE:
1. Subhash Anand, “Medical textiles and biomaterials for healthcare”, Woodhead, 2006.
BM17E18 ENTREPRENEURSHIP IN BIOMEDICAL ENGINEERING L T P C
1 0 0 1
OBJECTIVES
• To understand the characteristics and functions of an entrepreneur.
• To know about various components of an effective business model.
• To gain knowledge in financing and marketing strategies.
UNIT I INTRODUCTION TO ENTREPRENEURSHIP 8
Definition - characteristics and functions of an entrepreneur - common myths about entrepreneurs -
importance or entrepreneurship. Creativity and innovation: The role of creativity - the innovation
process - sources of new ideas - methods of generating ideas - creative problem solving -
entrepreneurial process, The importance of a business model- components of an effective
business model - case studies in developing and writing the business plan.
UNIT II FINANCING & MARKETING 7
Determining financial needs - sources of financing - equity and debt funding. Marketing function:
Industry analysis - competitor analysis - marketing research for the new venture - defining the
purpose or objectives - gathering data from secondary sources - gathering information from
primary sources - analyzing and interpreting the results - the marketing process, ethics and
business decisions.
TOTAL: 15 PERIODS
OUTCOMES:
On completion of the course students will be able to
• Write effective business plan to become a successful entrepreneur.
• Identify the sources of finance for startups.
TEXT BOOKS:
1. Robert D Hisrich, Michael P Peters & Dean Shepherd, “Entrepreneurship”, Tata McGraw
Hill, 2007.
2. Donald F.Kuratko and Richard M.Hodgetts, “Entrepreneurship”, South-Western/Cengage
Learning, 2008.
REFERENCES:
1. Thomas W.Zimmerer, Norman M.Scarborough, Essentials of Entrepreneurship and Small
Business Management, Prentice Hall of India, 2009.
2. Marc J Dollinger, Entrepreneurship - Strategies and Resources, Pearson Education, 2003.
3. Mary Coulter, Entrepreneurship in Action, Prentice Hall of India, New Delhi, 2006.
Curriculum and Syllabus | B.E Biomedical Engineering | R 2017 Page 92

