Page 92 - R2017 Final_BE Biomedical Curriculum and Syllabus - REC
P. 92

Department of BME, REC

                   •  Analyze design basic biometric system applications.

               TEXT BOOK:
                   1.  Volkmar T. Bartels, “Handbook of Medical Textiles”, Woodhead Publishing, 2011.

               REFERENCE:
                   1.  Subhash Anand, “Medical textiles and biomaterials for healthcare”, Woodhead, 2006.



                BM17E18             ENTREPRENEURSHIP IN BIOMEDICAL ENGINEERING                    L  T  P  C
                                                                                                  1  0  0  1
               OBJECTIVES
                   •  To understand the characteristics and functions of an entrepreneur.
                   •  To know about various components of an effective business model.
                   •  To gain knowledge in financing and marketing strategies.

               UNIT I        INTRODUCTION TO ENTREPRENEURSHIP                                             8
               Definition - characteristics and functions of an entrepreneur - common myths about entrepreneurs -
               importance or entrepreneurship. Creativity and innovation: The role of creativity - the innovation
               process  -  sources  of  new  ideas  -  methods  of  generating  ideas  -  creative  problem  solving  -
               entrepreneurial  process,  The  importance  of  a  business  model-  components  of  an  effective
               business model - case studies in developing and writing the business plan.

               UNIT II       FINANCING & MARKETING                                                        7
               Determining financial needs - sources of financing - equity and debt funding. Marketing function:
               Industry  analysis  -  competitor  analysis  -  marketing  research  for  the  new  venture  -  defining  the
               purpose  or  objectives  -  gathering  data  from  secondary  sources  -  gathering  information  from
               primary  sources  -  analyzing  and  interpreting  the  results  -  the  marketing  process,  ethics  and
               business decisions.

                                                                                        TOTAL: 15 PERIODS
               OUTCOMES:
               On completion of the course students will be able to
                   •  Write effective business plan to become a successful entrepreneur.
                   •  Identify the sources of finance for startups.

               TEXT BOOKS:
                   1.  Robert D Hisrich, Michael P Peters & Dean Shepherd, “Entrepreneurship”, Tata McGraw
                      Hill, 2007.
                   2.  Donald  F.Kuratko  and  Richard  M.Hodgetts,  “Entrepreneurship”,  South-Western/Cengage
                      Learning, 2008.

               REFERENCES:
                   1.  Thomas W.Zimmerer, Norman M.Scarborough, Essentials of Entrepreneurship and Small
                      Business Management, Prentice Hall of India, 2009.
                   2.  Marc J Dollinger, Entrepreneurship - Strategies and Resources, Pearson Education, 2003.
                   3.  Mary Coulter, Entrepreneurship in Action, Prentice Hall of India, New Delhi, 2006.





               Curriculum and Syllabus | B.E Biomedical Engineering | R 2017                       Page 92
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