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RURAL-URBAN RECORD, June 6, 2022 Page 9

LOCAL BUSINESSES

Wellington Olmsted Falls Grafton

Beriswill Insurance 25438 Sprague Rd. Century Landscaping LLC
173 Depot St. | 440-647-6010 440-235-4317 11749 Avon Belden Rd | 440-343-7003
www.beriswillins.com www.tsmower.com Complete Landscaping Services

Wellington 121-123 E. Herrick Ave Elyria Protech Automotive & Cycle LLC
AUTO PARTS 440-647-4965 788 Main St. | 440-926-3499
M-F 8-5:30pm, Sat 8-4pm Serving Grafton for 30 years
Laubenthal-Mercado Funeral Home
38475 Chestnut Ridge Rd.
LaGrange 440-322-4626 | www.laubenthalmercado.com 905 Main St. | 440-865-3565

Dempsey Appliance www.courtneycarnesphotography.com
We are your local independent 433 Oberlin Rd. | 440-322-8170
insurance agency featuring With over 64 yrs of experience! 1021 Main St.
440-926-2048
many “A” rated Companies! www.dukefuneralhome.com
Columbia Beriswill Insurance

Station 35581 Grafton Eastern Rd.
440-926-3312
www.beriswillins.com
540 N. Center St.
440-355-8920 Frank Clarke Insurance Agency Grafton, OH
www.lagrangeiga.com 25070 Royalton Rd. | 440-236-5041
www.frankclarkeagency.com 440-653-3617
www.highlandfloorrefinishing.com
Burnett’s Septic 9858 E. River Rd.

Services 440-235-2766 Grafton Sparkle Market
www.gibbsbutcherblock.com 460 N. Main St. | 440-926-3328
120 W Commerce Dr, www.graftonsparkle.com
440-355-5526 Sanitary Septic Tank Cleaning
www.burnettssepticservice.com 440-322-0927 | 440-236-9200 | 330-725-3175

www.SanitarySeptic.com 1007 Parsons Rd. | 440-926-2880
5 Ways Local $10 Off Cuyahoga, Medina & Lorain www.graftonmowerservice.com

Reasonable Rates
Businesses can make with this Prompt Reliable Service Eaton
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the most of the Senior Discounts

Schild’s IGA
County Fair The Rural-Urban Record RT 82 & Island Rd. | 440-748-3751
P.O. Box 966 | 440-236-8982
www.rural-urbanrecord.com www.schildsigagrafton.com
County fairs are family-friendly events that provide
wholesome fun and foods that are hard to find else-
where. County fairs also provide great opportunities for 3. Set up shop on fairgrounds. even if they don’t make any purchases on the camp-
local businesses to attract new customers. A booth on the fairgrounds can be a great way to in- grounds.
Fairs draw large crowds, which should appeal to teract directly with customers. Select a small sample of County fairs are all about fun, but they also present
small business owners who want to market their busi- your products and offer them directly for sale at the fair. great opportunities for small business owners to con-
nesses in a way that won’t bust their budget. The fol- Hand out business cards with each purchase and let nect with new customers.
lowing are five ways local businesses can take advan- customers know there’s more to be had on your web-
tage of the unique promotional opportunities presented site and in your store. Booths tend to book quickly, so
by county fairs. contact fair organizers as early as possible.

1. Put it in print. 4. Be prepared to engage customers.
Many county fairs hand out printed pamphlets or County fairs harken visitors back to times when car-
guidebooks that showcase fair history and highlight all nival barkers would attract passersby with boastful as-
of the attractions on display. These booklets are filled sertions or promises that were simply irresistible. Local
with useful information for fair-goers, but they’re also business owners who want to set up shop at a county
loaded with advertisements for local businesses. Lo- fair must recognize that all sorts of attractions and busi-
cal business owners can place an ad in fair pamphlets/ nesses will be competing for attention, so they should
guidebooks highlighting their services and location. In- go there with a plan and a willingness to engage people
clude a QR code that fair visitors can instantly scan on who pass by their booth. Embrace your inner carnival
their phone to take them directly to your website. barker and offer free samples and even prizes to draw
potential customers to your booth.
2. Sponsor an attraction.
Fair organizers often raise funds by selling sponsor- 5. Put out a mailing list sign-up sheet.
ships to featured attractions. If possible, sponsor an Even the largest fairground booth will likely offer
attraction that aligns’ with your offerings. For example, only a fraction of what’s available in-store or online.
local restaurants may want to sponsor an eating com- So encourage visitors to your booth to sign up for a
petition, even providing the foods competitors will eat mailing list, enticing them to do so by touting exclusive
during the event. If so, offer free bite-sized samples of discounts and other perks available only to mailing list
the foods to spectators during the event itself. members. This is a great way to attract new customers