Page 24 - Arkansas Trucking Report Volume 23 Issue 2

Arkansas Trucking Association Launches

“Focus. Drive. Stay Alive.” Initiative

By Bethany May
Managing Editor help educate Arkansans about
the dangers of driving while
To kick off Distracted Driving distracted and safely sharing
Awareness Month, Arkansas Trucking the road.”
Association launched a statewide ini- The campaign kick off is
tiative on April 2 to educate the public just one step in a broad plan to
about the dangers of driving while dis- improve highway safety in the
tracted. state by addressing distracted
Gov. Asa Hutchinson joined driving. When ATA was award-
Arkansas Trucking Association officials, ed funds through the Arkansas
members of the Arkansas Road Team, Commercial Traffic Safety
officers from the Arkansas State Police Education Program to develop and further and really try to get an under-
and the Arkansas Highway Police, to manage the media and education cam- standing of who is most likely to drive
announce “Focus. Drive. Stay Alive.” paign, they laid out a multi-step strat- distracted, then work toward creating
at the Arkansas State Capitol in Little egy to influence behavior on the road, messages that will help change those
Rock. which included researching, planning, behaviors,” Newton explained.
“One of our goals is to make implementing and evaluating results. To that end, the Arkansas Trucking
Arkansas’s roads and highways safer “We’ve all seen public service Association surveyed Arkansas drivers
for all drivers,” said Arkansas Trucking announcements warning against dis- about their driving habits, and conduct-
Association President, Shannon tracted diving. With our campaign, 
Newton. “’Focus. Drive. Stay Alive.’ will however, we wanted to take it a step

24 Issue 2 2018 | ARKANSAS TRUCKING REPORT