Page 26 - Arkansas Trucking Report Volume 23 Issue 2

ed focus groups to gain more insight
and assist with campaign development. “ It’s a
The 600 Arkansans surveyed reflected
our state’s population and demograph-
ics. Among the more surprising find-
ings: contrary to the image of a teen
texting emojis on the way to a party, Must
some of the most experienced drivers
are the ones most likely to participate
in activities that make their driving
unsafe.
The “Focus. Drive. Stay Alive.” Read!”
initiative will be actively engaging
with businesses to create policies that
encourage safer driving, and will also be ers — moms and dads trying to get home During the month of April, the
using traditional advertising and social after work, busy professionals going national distracted driving effort
media to remind Arkansas drivers that about their daily lives, or commercial focuses on ways to change the behavior “I’m Dan Cushman and I have
focusing on driving is the best way to truck drivers — are able to get home of drivers through legislation, enforce-
arrive home safely. safely every day.” ment, public awareness and education. only great things to say about the
“Our ultimate goal is to reduce the Billboards went up in mid-April, Law enforcement participated in Arkansas Trucking Report. You
number of accidents on Arkansas roads and public service announcement- their own distracted driving awareness can’t call yourself a trucker and
that are caused by distracted driving style ads will begin rolling out in May. month initiative “U Drive – U Text –
activities,” said David O’Neal, Arkansas Online, drivers will be asked to take a U Pay,” through ads and increasing not read the Arkansas Trucking
Trucking Association vice president pledge to avoid distractions on the cam- enforcement presence on roadways to Report. You can’t help but love it!”
of safety and industry engagement. paign website www.focusdrivestayalive. issue citations for drivers engaged in
“We want to make sure that all driv- com. distracting behavior. Dan Cushman
Arkansas law prohibits the use
of a hand-held cell phone for texting,
SM
The coverage you need. The guidance you trust. typing, email or accessing the internet Dan Cushman
while driving, regardless of the driver’s President & CEO
age. It is also a “primary offense” law, PAM Transport
which means a state trooper, police
officer or sheriff’s deputy can initiate a
traffic stop without observing any other
violation.
“Commercial truck drivers are
responsible for complying with federal
motor carrier safety regulations which
focus on safe driving behaviors; how-
YOUR RESOURCE FOR ALL FORMS OF TRANSPORTATION AND RISK MANAGEMENT ever, they do share the road every day
with Arkansans who may also be driv-
ing distracted,” Chief Jay Thompson
LITTLE ROCK
1500 Riverfront Drive of the Arkansas Highway Police said at
Little Rock, AR 72202 the press conference. “In fact, research
(501) 661-4800 shows many crashes along our nation’s
(800) 542-0226 highways involving passenger cars and
commercial motor vehicles are caused
www.regionsinsurance.com FAYETTEVILLE by the actions of the person driving
1465 E. Joyce Blvd. Suite 205 the passenger car. Bottom line: let’s all
Fayetteville, AR 72703 focus, drive, and stay alive. Together
(479) 684-5250
we can make Arkansas roads safer for
©2018 Regions. Regions Insurance is an affiliate of Regions Bank. Products and services are everyone.” ATR
offered by Regions Insurance Inc. and underwritten by unaffiliated insurance companies.
Regions Insurance does not provide legal or investment advice.
For advertising information, contact Amanda Lamb

26 Issue 2 2018 | ARKANSAS TRUCKING REPORT at (501) 372-3462 or amandalamb@arkansastrucking.com