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He founded J.B. Hunt Transport   pany and their industry. He was a great   extended Hunt’s reach and comple-
              Services in 1969 with his wife and busi-  example of American determination.”   mented the railway’s hauling capacity.
              ness partner Johnelle Hunt, and began   “Determination” is a good word   Today, the company is the fifth
              delivering those rice hulls. The company   for what Johnnie Bryan Hunt had in   largest freight transportation carrier in
              grew, not dramatically at first, but Hunt   spades. Hunt recalled working for his   the United States, with revenues near-
              was always an idea man, always looking   uncle at the sawmill where he was sim-  ing $4 billion annually.
              for ways to capitalize on an opportu-  ply given a load of lumber and sent out   Intermodal proved a game-changer
              nity. When Congress deregulated the   to find customers.              for J.B. Hunt Transport. According to
              industry in 1980, Hunt had the oppor-  “He would just load it up and say   the company’s 2011 annual report,
              tunity he’d been waiting for.      ‘this is how much you’ve got on and   JBI—the intermodal division—saw rev-
                 The 1980s were huge for J.B. Hunt   this is how much I want, and don’t   enue increase nearly 25 percent over the
              Transport, which grew more quickly   come back without the money,’” Hunt   previous year to $2.67 billion, mostly
              than any other national truckload car-  recalled. “Well, you know, they don’t   from a 16 percent jump in load vol-
              rier that decade. In a 1999 interview   teach stuff down at the university like   ume. JBI produces the most revenue of
              for Arkansas Trucking Report, after   that.”                          the company’s four segments, and the
                                                                                    Dedicated Contract Services segment
                                                                                    (DCS) was a distant second at $1 bil-
                                                                                    lion in 2011.
                                                                                       Hunt’s penchant for finding good
                       “it wasN’t about these people beiNg                          partners wasn’t exercised only in the
                      self-serViNg, they were just serViNg.”                        pursuit of success for his own company.
                                                                                    Larger issues loomed that individual
                                                                                    companies couldn’t tackle on their
                                      —steVe williams                               own, such as legislation from the state
                                      chairmaN & ceo                                Capitol and Washington, D.C., and
                                        maVerick usa                                Hunt looked for allies in the industry
                                                                                    to help address them. One way he did
                                                                                    that was through the Arkansas Trucking
              Hunt had been tapped as one of the 20   In fact, everything Hunt knew   Association, and that was a common
              most influential industry figures of the   about trucking didn’t come from the   trait of leaders like Hunt and Garrison,
              century, the company’s founder boiled   university, or even high school.  Maverick’s Williams said.
              down his most important role in that   “You know, that’s a great educa-  “Their involvement in the associa-
              success to one word: Selling.      tion: People,” he said. “Just finding out   tion was their way of giving back,” said
                 “I’d say 80 percent of my time was   what makes people work.”      Williams. “I think the part of those  
              in marketing. I really felt like there was   Though he once claimed,   people who have been active in the
              no need for the trucks if we didn’t have   “Everything I do is an accident, I don’t   associations, who have been instru-
              anything to haul in them,” said Hunt.  plan anything,” Hunt certainly knew   mental in shaping policy and laws in
                 Hunt would sometimes go with his   people—how to work with them, how to   this country, have understood that they
              marketing staff when they made calls   trade with them and how to get along   could be as successful as they wanted
              on clients and bring his own natural   with them. One of his great lessons was   to be in their own right, but if they
              sales ability into play. When customers   “good partners attract good partners,”   didn’t go in and shape the minds and
              realized they were talking to the boss,   and he made sure his best partner—his   the attitudes of their peer group in the
              Hunt said, that sometimes allowed him   wife, Johnelle—was a key component.   industry, then they would always be
              to walk out with bigger contracts. And   She was an equal partner in the com-  saddled with all of the negatives that
              bigger contracts grow your business.  pany and served as its bookkeeper,   came along with people doing whatever
                 That success in the early post-regu-  treasurer and corporate secretary on the   they wanted to do.
              lation period hasn’t escaped those who   board of directors.             “It wasn’t about these people being
              came along in later years.            But Hunt also found good partners   self-serving,” he said, “they were just
                 “Mr. Hunt embodied the creativ-  outside the trucking business. Seeing   serving.”
              ity, risk-taking and work ethic that   an opportunity to expand the reach of   “J.B. Hunt was to trucking what
              redefined the trucking industry post-  J.B. Hunt Transport, in 1989 he struck   Colonel Sanders was to fried chick-
              deregulation,” said Williams in a 2007   a deal with the Santa Fe Railway (which   en,” said Lane Kidd, president of the
              Arkansas Trucking Report interview. “No   is today the BNSF Railway) to provide   Arkansas Trucking Assocaition. “He
              other individual so shaped their com-  intermodal transportation. This both   became the face of the industry.”

        28                                                                            aRkansas TRucking RePoRT | issue 3 2012
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