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of a sign display or sequence of signs
might exhibit itself in less direct ways, Finance your fleet with a
such as diminished legibility, requiring trusted industry veteran
additional glance time directed toward a
sign or group of signs instead of toward
the traffic on the road,” the agency said.
Studies conducted by the
Pennsylvania Transportation Institute
and the Texas Transportation Institute
found that drivers could read Clearview
as much as 80 feet farther away than Is it time to expand or replace units in your fleet? Wells Fargo Equipment Finance has
they could read Highway Gothic. The a trucking industry veteran in Arkansas, who works with fleet owners to help drive their
test was conducted at 45 mph, which dollars further. We provide valuable guidance to help you get the equipment you need as
means drivers had 1.2 seconds longer to simply and easily as possible. We offer:
read the signs with Clearview font. • Loans, leases, and lines of credit for private and for-hire carriers
“Helen Keller can tell you from the • A relationship approach designed to last for the long haul
• Trailers available for lease directly from Wells Fargo
grave that Clearview looks better,” said
Donald Meeker, one of the designers of Talk with a transportation equipment finance specialist today.
the Clearview font. Dave Modde • 800-670-0408, ext. 18 • david.p.modde@wellsfargo.com
However, more recent research sug-
gests the Clearview font is less legible
than Highway Gothic on signs with
“negative-contrast color orientations,”
including speed limit and warning signs
that have black font on either a white or © 2014 Wells Fargo Bank, N.A. All rights reserved. All transactions are subject to credit approval. Some restrictions
may apply. Wells Fargo Equipment Finance is the trade name for certain equipment leasing and finance businesses
yellow background. The FHWA also sug- of Wells Fargo Bank, N.A. and its subsidiaries. WCS-1198806
gested that Clearview may be harder to
read on street name signs.
Existing signs will not need to be
replaced as long as they are in good
condition, but the addition of new high-
way signs will require the old Highway
Gothic font.

best and worst state For
truckers
According to a survey conducted
by finance firm, Merchant Cash USA,
Tennessee is the best U.S. state for own-
ing a small trucking company or operat-
ing a rig and California, the worst.
The survey of nearly 3,300 people
working in the trucking industry asked
in an email and social media campaign
about cost of parking overnight, fees
and regulations in particular states and
friendliness to drivers.
Complex labor regulation in
California likely contributed to its
rank at the bottom. Other reasons for
landing a spot at the bottom? Strict
environmental regulations. “Emissions ©2014 Regions. Regions Insurance is an affiliate of Regions Bank.
Products and services are offered by Regions Insurance Inc. and
underwritten by unaffiliated insurance companies.
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arkansas trucking rePort | issue 1 2016 15