Page 46 - ATR 2 2012 web 2

exposed to everything happening in the “I worked for internal audit for job…and I’m still learning.”
industry. The Council tries to help them about a year-and-a-half, then direct Millennials really like transpar-
step back and see the industry from the imports for two-and-a-half years. I was ency. A report by LifeWay Research
30,000-foot view.” approached by transportation because shows that transparency was one of the
One such member is Brad Norton, they were looking for someone with a four characteristics Millennials wanted
regional transportation director for finance and accounting background.” in a leader. Think about it: Parents of
Walmart Transportation in Bentonville, Norton graduated from the University Millennials talked about everything in
Ark. and a member of the Council’s of Arkansas with a degree in accounting front of their children, from finances to
inaugural class. “Growing up in Pine and is a certified public accountant. relationships, so Millennials are com-
Bluff, I knew I wanted to work for “I didn’t know anything about fortable with the same approach from
Walmart,” Norton said. And he did, but transportation when I went over there,” businesses and managers. Millennials
not in transportation at first. Norton admitted. “I learned on the want to feel like they are part of a com-
munity at work, and have a genuine
desire to listen into organizational
Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 14, No. 3 • June 2009 • $4.95
Regional Journal of the Arkansas Trucking Association Volume 6, Number 2 • April 2001 • $4.95 strategy sessions. Instead of being a
small cog unaware of any larger mis-
Tim Hill sion, Millennials like being in the loop
ShifTing gearS
regarding their company’s vision, and
how it is going to innovate to stay ahead
of the curve.
22,000 members get the chance to network and
Death Tax • Size and Weight Laws • Legislative hearing So it’s no wonder the Council is
Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 15, No. 3 • June 2010 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 14, No. 6 • December 2009 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 16, No. 2 • Issue 2 2011 • $4.95 seen as a tool to success. “Council
gain access to resources through their
ReadeRs peers,” Newton said. “It’s surprising
how much they want to accomplish.
They want to earn something. They
stRong and this industry.”
Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 13, No. 1 • February 2008 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 12, No. 2 • April 2007 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 15, No. 1 • February/March 2010 • $4.95 want to contribute to their companies
Norton agreed. “It seems like the
younger generation expects to move
up the corporate ladder much more
quickly, but the positive side is they are
much more innovative and want to help
advance the company while advancing
their own careers.”
Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 15, No. 6 • December 2010 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 16, No. 3 • Issue 3 2011 • $4.95 Award-Winning Regional Journal of the Arkansas Trucking Association Vol. 15, No. 2 • April 2010 • $4.95
How much do Gen Xers and
Millenials differ from the Baby
Boomers and even the Silent
Generation? A new poll by Alliance
Leadership reveals, among other
things, that Millennials want flexible
work schedules, more ‘me time’ on the
Already an award-winning regional magazine, we’re job and nearly nonstop feedback and
pleased to announce Arkansas Trucking Report (ATR) career advice from managers. They’re
now boasts a whopping 22,000 readers nationwide also more likely than average to think
and we're still growing. that makes ATR a great place the boss could learn a thing or two
from their young employees.
for you to advertise. “A smart leader welcomes diversity,

new thoughts and innovative think-
If you want to reach this highly targeted, influential group of our industry's leading
decision-makers and ask them to consider purchasing your products or services, then ing,” Norton said. “But I think the
you’ll want to place an ad in every issue of ATR. Contact Jennifer Kidd, publisher, younger ones need to try to exercise
jennifer@matthewspublishing.com to make it happen. more patience and respect the experi-
ence the older generations provide—not

46 ArkAnSAS trucking report | issue 2 2012