Page 47 - ATR 2 2012 web 2

only respect, but take the opportunity up in group discussions. “But they are
to learn from them. always willing to ask the speaker good
“I think the older generation questions—they don’t even hesitate.”
respects the formal education the Newton got inventive—she is a Gen
younger generation brings into the Xer after all—and found a way to get her
workforce, and in transportation spe- members to talk to one another. “Story
cifically,” Norton said. “Transportation Time is our way of forcing them to get
is a much more popular area of study to know each other,” Newton said.
than it was 20-30 years ago.” “At each meeting, three to five council
A study by MTV called “No Collar members have to tell their story: the
Workers” found, among other charac- personal, the professional. It helps them
teristics Millennials, who have come develop relationships, not only socially
of age with the text message and social but in business as industry resources.” norton
media favor fast-paced work environ- “The Council has helped me form
ments, have grown accustomed to relationships that can be leveraged meeting. Prioritize and be present in the
instantaneous connection and nearly for years to come,” Norton said. “The moment. Whatever is most important
immediate responses each time they younger the members are when they at the time; be your best and you’ll be
Tweet or post. In the workplace, they join, the more benefits they’ll receive your best all the time.”
expect the same environment. They in their career.” Nominations to the 40 Under 40
want to be able to ask questions and get For those who think they simply Council can be made at any time. The
career advice all the time; in the sur- don’t have time for anything else, espe- nominee must be under the age of 40,
vey, 80 percent of Millennials said they cially council meetings, Newton offers employed by an ATA carrier member
want regular feedback from their man- this from past speaker Wes Kemp: “You company and nominated by a supervi-
agers, and 75 percent yearn for mentors. can do it all—spouse, parent, executive— sor. For information, visit the Council’s
“They were timid at first,” Shannon you just have to pick your battles. You’re page on the ATA’s website: www.arkan-
said of the group’s willingness to speak going to miss a soccer game, miss a sastrucking.com.

ArkAnSAS trucking report | issue 2 2012 47