Page 16 - ATR 1 2014 web

continued. “The website significantly
upgrades our web-based and, going for-
ward, our real-time social media based
communications. We’ve received input
from communications professionals to
help guide our decisions and to help us
sift through a broader array of commu-
nications issues. With their guidance,
this website is intended to serve as a
catalyst. Ongoing feedback from our
membership will help us to fine-tune
how we present the face of the Arkansas
Trucking Association membership and
our industry going forward.”
Visit ArkansasTrucking.com and tell
us what you think of the new websites.
We always appreciate and value your
feedback.

drUg aNd alCoHol
ClearINgHoUSe eNaCTed By
fMCSa
Required under MAP-21, last year’s
News iN brief, that is responsive to the needs of a wide highway reauthorization bill, the Federal
range of audiences, from association
Motor Carrier Safety Administration
Continued from page 15 members, to the press, the general pub- (FMCSA) announced on February 12
more than the expected pre-sale price of lic, the statewide and national political a proposed rule to establish a drug and
$16,000 at the auction at Paris’ Grand universe and other stakeholders. alcohol clearinghouse for all national
Palais. “This website will better represent commercial driver’s license (CDL) hold-
the true size, scope and reach of our ers.
arKaNSaS TrUCKINg industry and our members’ interests in The Commercial Driver’s License
aSSoCIaTIoN UNveIlS New Arkansas and beyond,” said Kidd. Drug and Alcohol Clearinghouse, as it’s
weBSITe In addition to new content, fea- known, would help improve roadway
The Arkansas Trucking Association tures include a real time Twitter and safety by requiring carriers to report to
(ATA) has created a new and improved Facebook feed, integrated
website that former ATA President Lane calendar feature, new
Kidd says is a “dynamic, centralized member portal, current
communications hub geared to the industry news, as well as
needs of our association members and easy access to featured
other important audiences in today’s content and current issues
information intensive, 24/7 world.” of the Arkansas Trucking
ArkansasTrucking.com now has a Report. Video is featured
much more engaging user experience. more prominently. Two
The overall design and content features new videos available on
of the website have been updated to the website serve as engag-
better reflect ATA’s standing as a recog- ing and compelling intro-
nized industry leader. The entire website ductions that speak to the
is designed to portray the far-reaching, vital role the ATA mem-
positive impact the industry has in the bership plays in our state
lives of families and communities, and and national economy.
in our state and national economy. “This website better
The website is designed to serve as focuses on who we are
a meaningful, timely and flexible infor- as an extension of who
mation and communication resource we represent – our membership,” Kidd 

16 arKansas trucKing report | issue 1 2014