Page 19 - ATR 3 2016 web

technology issues impacting the truck- half the cost per mile of current diesel
ing industry. semis.
Council leadership was elected “Our technology is 10-15 years
at the first meeting, held in conjunc- ahead of any other OEM in fuel effi-
tion with the ATA Annual Business ciencies, MPG and emissions,” Milton
Conference. The Council leadership writes. “We are the only OEM to have
includes Joseph Kaiser from USA Truck a near zero-emission truck and still
as chairman, Eric Grant from Maverick outperform diesel trucks running at
Transportation as vice chairman and 80,000 pounds.” ATR
Jeff Wiskur from Distribution Solutions,
Inc. as secretary.
The AFC will be open to all mem-
ber companies of ATA and will offer
members regular meetings, council
research opportunities and education
materials development. Membership
fees for the newest ATA council is
waived for the rest of 2016 for any
companies who are considering
involvement and would like to attend
meetings and network with other
financial professionals.

THE ELECTRIC TRUCK IS
(ALMOST) HERE
Nikola Motor Company — called the
“Tesla of the Trucking Industry” for its
electric vehicles and the first name of
famous inventor and electrical engineer
Nikola Tesla— announced 7,000 reser-
vations for its yet-to-be-released electric
hybrid “Nikola One” semi-truck. If
all of the orders are filled, Nikola can
claim $2.3 billion in revenue since the
model was announced in May 2016.
“We believe we will pass the cur-
rent market leaders like Daimler,
PACCAR, Volvo and Navistar in sales
orders within the next 12-24 months,”
Nikola Motor CEO Trevor Milton
claims in a press release. He also says
that some of the top class 8 dealerships
in America have reached out and are
willing to either “add our brand” or
move away from their existing brands.
The Nikola One costs $375,000, or
can be leased for $4,000 to $5,000 per
month.
The Nikola One is only partially
electric, using a fuel turbine to feed
the 320 kWh battery pack. On a full
tank of gas, it will be able to travel ©2014 Regions. Regions Insurance is an affiliate of Regions Bank.
Products and services are offered by Regions Insurance Inc. and
1,200 miles before it needs to be filled, underwritten by unaffiliated insurance companies.
and the company estimates it will get

ARKANSAS TRUCKING REPORT | Issue 3 2016 19