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“There’s goiNg To Be a wiNNer aNd There’s
                  goiNg To Be a guy iN lasT place. BuT you’re
                      here, aNd There’s loTs of oThers who
                    didN’T come. so eveN if you doN’T place,
                               ThaT meaNs someThiNg.”

                                      –aaroN marTiN,
                                Truck ceNTers of arkaNsas







                 From changes in legislation and   have a pretty intense safety culture
              regulations, to fuel-efficiency and tech-  which helped prepare me [for TDC],”
              nology; trucking companies are fighting   J.B. Hunt Transport driver Darren Tyler
              daily to stay ahead and stay compliant.   said. “We get weekly safety updates; we
              And in arming their employees with   have to do online safety protocol tests
              the knowledge and training needed   and routine truck inspections.”                             Martin
              to execute those changes, they are—   So when deciding who to send to
              incidentally—providing them with a   the competition, Brust and Gillen agree:  kiLLing cOMpLacency
              competitive edge at the trucking cham-  They want someone who will reflect   All five men interviewed for this
              pionship.                          their corporate culture.           article strongly agreed on two things
                 “To have a CDL, to be behind the   “We try to find someone who will   about TDC: First, it provides a unique
              wheel—that doesn’t make you a profes-  represent our company well and who   opportunity to learn from peers and
              sional driver,” Tyler said. “There are   will enjoy it,” Gillen said. And that   competitors; and second, it makes them
              elements that separate a professional   decision isn’t lost on the competitors.   better at their jobs.
              from a non-professional. A lot of that   “What made me proud about being   “For about two weeks before my
              has to do with overall safety conscious-  selected,” Tyler said, “was that it showed   first championship, the guys who’d been
              ness: Knowing that you take the time   that my company feels I can represent   before would talk to me and tell me this
              to properly pre-trip your truck, being   the image they want and their belief in   is what you need to do, what to look for.
              courteous and patient on the roadways.   my skills as a driver. So my primary goal   Safety, safety, safety—that’s what they
              A lot of those things carry over into the   was to do well, to make them happy   hammered,” Martin said.
              competition and make some a naturally   with the choice they made.”      That information sharing is exactly
              better competitor.”                   Knowing that they’ve made their   what safety supervisors like Brust hope
                 J.B. Hunt, ABF Freight, Truck   companies proud is one of the reasons   will happen. “If they learn something
              Centers of Arkansas and the other com-  they compete.                 new—different ways of inspecting a
              panies represented at TDC have set high   “ATA and the companies, they real-  tractor or driving a tractor—maybe they
              standards and established a corporate   ly show how much they appreciate the   can share it with other drivers. Pass
              culture dedicated to safety. They have   drivers,” Hall said. “It’s a good feeling;   along that knowledge and get others
              to—lives are on the line.          I’m not going to lie.”             interested in being involved and com-
                  “We’re constantly doing testing   “I won Driver of the Month after I   peting.”
              and certification,” Martin said. “I do   won Rookie of the Year at TDC,” Tyler   That’s certainly how Darren Tyler
              online tests almost every week because   said. “You get recognized further up   got hooked—through the relation-
              something’s changed, something’s new,   the ladder, more than you ever would.   ships instantaneously formed with his
              something’s expired. It’s a constant   Getting congratulatory calls from   cohorts.
              battle to keep up with it.”        regional managers—it’s kind of nice.”  A rookie this year, Tyler had been
                 The same goes for drivers. “We                                     a professional truck driver for over two

        34                                                                           arkansas Trucking repOrT  |  issue 4 2015
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