Page 261 - Basic Japanese
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CULTURE NOTE  Business Telephone

                    Conversations



                    When  you  make  a  phone  call  or  receive  one  in  a

                    business context, talk in slightly higher pitch than usual
                    and use polite language. O-sewa ni natte orimasu is almost

                    always  used  at  the  beginning  of  a  telephone
                    conversation in a business context. Sewa means ‘care’ or

                    ‘assistance,’  and  the  phrase  literally  means  that  ‘I  am
                    always  being  taken  care  of  by  you.’  It  sounds  very

                    awkward when translated into English. Japanese tend to
                    be  apologetic  in  phone  conversation  and  email

                    communications  in  a  business  context,  but  it  is  their
                    way of being extremely courteous. See Lesson 9 about
                    polite language.





























                Exercises



                I. Match the items that form a pair as contrasting or opposite items in the same

                category.
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