Page 4 - GG_20-1
P. 4

Opening Shot





                                 Retrospective

          Two decades adds up to a long time to do any one thing,
          so excuse me as I take a bow in honor of my baby’s
          anniversary  Any of you who own a small business
          realize the sacrifice and sweat that goes into operating
          one  I feel incredibly blessed to be doing what I love
          and now want to take this moment to look back on the
          past 20 years and find out together how things have
          changed
          The brand new Virginia National Golf Course that
          graced The Golf Guide’s first cover in 1999 closed years
          ago as have many others that were among favorites
          for golfers in the mid-Atlantic  Golf experienced a
          tremendous golf boom at the time, and it felt like a new
          golf course opened every other week. The ill effects of
          “too much of a good thing” led to many golf courses
          going bust before they could host their first golf tournament.
          In 1999 a gallon of gas cost an average of $1 22, while in 2017, it evened out at $2 49
          The charge for a postage stamp rose from 33 to the current 46 cents. The standard
          price of a car climbed from $21K to $33,500  In a world where increased fees for
          almost everything seems normal, the cost for a typical round of golf on a weekend
          has remained virtually unchanged and now stands at $46 for green fees and a cart
          The most dramatic change in golf since 1999 may surprise you. The number of
          golfers last year was reported to be around 26 million in the United States compared
          to 28 8 million when The Golf Guide first hit newsstands. The high watermark for
          golf participation occurred in 2005 when the National Golf Foundation (NGF)
          reported 30 million golfers played the game during the peak of what’s commonly
          referred to as the “Tiger Effect.”
                             Now, the GOOD news  Over the past couple of years,
                             the number of beginner golfers continues to grow at a
                             rapid rate, seeing double digit percentage hikes  Much
                             of this gain can be attributed to the number of people
                             just looking into taking up the game. The NGF reports
                             estimates of aspiring golfers have escalated for more than
                             five years straight. Total “core” or “committed” golfers
                             also run on the upside. The biggest growth that helps the
                             game of golf has happened in the number of people who
                             have never played on a real golf course but have teed it
                             up on driving ranges or at entertainment complexes like
                             Topgolf. That number now sits at more than eight million
                             people, which puts total golf participation at around 32
                             million. So, finally we see a consistent uptick in the sport.
                             We obviously still face many obstacles, but who knows
                             where the next 20 years will take us  If it’s anything like
                             the last 20, prepare for a wild ride




      2                                                       GOLFGUIDEINC.COM       WINTER 2018                                                          3
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