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Packaging

Less Plastic, More Communication:

New Concept for Modified Atmosphere Packaging

Just in time for IFFA 2019, the world’s most important trade show for the meat industry, SEALPAC launched eTray®:
a cardboard tray with plastic inlay that contains up to 40% less plastic compared to common MAP trays. The concept
provides an outstanding solution for sustainable packaging of meat and convenience products.

sustainable!” was to separate individual packaging the market requirements. The trays
“GO SEALPAC’s striking motto components has therefore become are pre-fabricated by means of a
at this year’s IFFA. With eTray®, the extremely important. Plastic special thermoforming process,
company introduced yet another materials for vacuum or modifi ed during which the thin plastic inner
innovative packaging solution atmosphere packaging, especially layer is added to the cardboard
that saves precious resources. in the fresh meat segment, are carrier. This layer purely serves
As such, the packaging specialist essential to pack these products as a sealing and barrier medium.
is completely in line with the in the most hygienic way and After use, the cardboard carrier and
European Strategy for Plastics in a according to the requirements of plastic inlay are easily separated.
Circular Economy, which demands the industry. To generate more The solution results in signifi cantly
more environmental protection and sustainable packaging, our motto less waste, while allowing for
reduction of plastic waste. Increased with regard to plastic can therefore sustainable disposal and recycling.
recycling and the development only be “as much as necessary, as Based on one of the most common
of more sustainable packaging little as possible”. PP tray sizes in Western Europe,
solutions should become primary 190 x 144 mm, you will save up
targets for the industry. According LESS PLASTIC, MORE to 40% in plastic. Both the inside
to the latest regulations, all plastic COMMUNICATION and outside walls of the cardboard
food packaging in the EU must be With eTray®, SEALPAC has tray are suitable for highquality
recyclable by 2030. Here, the ability developed a solution that fully meets printing, hence providing plenty
of space for branding and design.
There is the additional option of
integrating seethrough windows for
an enhanced view of the product.

ABSOLUTELY RELIABLE
Owing to the highly stable,
uninterrupted sealing edge, each
tray is hermetically sealed under
MAP on all of SEALPAC’s A-series
traysealers, hence ensuring the
safest packaging process. The
innovative eTray® is just as reliable
as a conventional plastic tray,
suitable for denesting and allows
for smooth transport across the
packaging line. The system offers
high-quality meat, seafood, poultry
and convenience products optimal
protection whilst ensuring an
eyecatching appearance at retail.

Food Marketing & Technology 48 February 2020