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to cut down material consumption. – if this can be done without Especially in the context of
For example, manufacturers can compromising on their protective Germany’s new Packaging Act, there
adjust the size of packaging to function. Possible strategies here is increased pressure to further
save unnecessary space. Practical include replacing plastic with optimise packaging design and

refilling solutions are also available fiber or paper trays. Alternative improve recyclability. Eco design
in the case of foodstuffs that are combinations of materials with has progressed in the meantime
bought in for stock. Refi ll packaging organic plastics could also help to from a niche to a mainstream topic
is subject to fewer functional cut down on material consumption. in development departments. Even
requirements, or larger formats These measures come under before the new Packaging Act was
can be used. Appropriate designs the heading of eco-design, and introduced, designers were aware
for sponsor packaging can boost include a comprehensive analysis that even minor reductions in
customer loyalty at the same time. of the environmental impacts of materials can add up to big savings
Traditional examples in this area are packaging. across large sales volumes. In this
salt and spices. connection it is not only the material
GREEN AS A DESIGN PRINCIPLE that plays a key role. More can also
If the ability to cut down on materials The all-encompassing approach be achieved by drawing on technical
reaches its limits, consideration represented by eco-design goes innovations. When cutting out top
should be given to replacing beyond primary packaging to films, for example, a tighter pattern

particular materials with solutions include secondary packaging, – if the film properties will allow it –
with a lower impact on resources product logistics and also recycling. can help to reduce fi lm consumption.

Food Marketing & Technology 51 February 2020