Page 22 - FMT_March

Market Research

Focus on exports can get

better farm remuneration

By Dr. Shivendra Bajaj*

ndia has the potential to become Dr Shivendra Bajaj, Executive Processed Food Products Export
the biggest producer and exporter Director, Federation of Seed Industry Development Authority (APEDA)
Iof farm commodities owing of India (FSII), said, the agricultural had experimented with transporting
to agriculture being engrained in productivity for most crops is low Nendran Banana from South India to
our way of life and the presence in India in the global context, the Dubai through water transport.
of diverse agro-climatic regions. farm production in India is still in
The capability to fill a large food surplus. However, the majority of The move received positive results
basket presents the country an production either is consumed at as it did not just make the fruit
advantage while competing in the the domestic market or goes waste available to international customers
international market. India with due to inadequate food storage and at an affordable and cheaper rate
its agro-climatic zones and skilled processing facilities. but helped Indian farmers get
farming community has an edge in better remuneration as well, states
the production of several agriculture The lucrative export market can the report “Development of Sea
products such as cereals, rice, milk, guarantee an increase in farm Protocol for the Trial Sea Shipment
buffalo meat, fruits, vegetables, and income in a short time. Two of Traditional Nendran banana to
seafood. years ago, the Agricultural and Dubai”. The report was prepared by

Food Marketing & Technology 22 March 2020