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where we began construction of a
regional application laboratory in
2011. It wasn’t large, but it was big
enough to enable us to adapt our
product ideas from Europe to local
tastes on site.”

A BENEO development center in
Asia followed just one year later.
Since 2012, food technologists
in Singapore have been working
on incorporating the company’s Parsippany, New Jersey, offers the problems or require further
functional ingredients into recipes best conditions for developing new optimization of formulations, we are
in such a way that, in addition to any product ideas for the North American nearby.”
desired nutritional or technological market and putting them through
benefits, the typical flavors of the their paces. A variety of versatile serVIce – FrOM THe Idea TO
country are emphasised. In the Asia- benchtop scale and pilot scale THe MarkeTIng
Pacific region especially, there are equipment allow local employees Application expertise is just one
numerous products that Europeans to manufacture and analyse a wide of the many building blocks of
are not even aware of. Without local range of products. These include all BENEO development centers
experts, it is virtually impossible to baked goods, classic and fermented – wherever they are located. The
define reference formulations and dairy products, soups, sauces, frozen company also supports clients with
explore the potential for successful meals and various types of bars and market and consumer research,
reformulations. beverages. Equipment is available marketing as well as nutritional
for the analysis of rheology, particle science and food legislation. The
Rudy Wouters adds: “Our core business size, pH value and freeze-thaw regulatory environment in particular
is the production and marketing of stability, enabling the technologists has a decisive influence on which
the functional carbohydrates Isomalt to optimize the use of BENEO ingredients can be used in which
and Palatinose™, the prebiotic fibers functional ingredients in different applications, in which quantities
inulin and oligofructose, as well as food matrices. and in which combinations. The
numerous ingredients derived from same applies to claims based on
rice and, more recently, texturized Not quite as large, but just as health or nutritional information.
wheat protein. The special thing professionally equipped, is the Something that is common practice
about BENEO is that we have newest development center. Ope- in the US or in Asia may, for instance,
developed all of these ingredients rating in São Paolo since the end fall foul of European regulations –
ourselves. So we know exactly how of 2018, this location completes or vice versa. The BENEO-Institute
to get the best out of them. But we the current network and means combines expertise in this field and
are neither a flavoring house nor a that BENEO is even closer to its helps to ensure that regional product
scientific research institute. That’s customers and their target groups concepts meet all legal requirements.
why we work closely with other not only in Europe, the Asia-Pacific
companies and with universities in region, the USA and Canada, but also BENEO continues to consider further
various regions across the world to in Latin America. regional application centers in the
ensure that our product samples are future. All over the world, consumers
convincing in all respects.” “Geographical and cultural proximity are increasingly asking for products
to customers naturally offers that contain less sugar, are “clean
FrOM laBOraTOry TO HIgH- many advantages,” continues Rudy label” or contribute to intestinal
TecH cenTer Wouters. “We can respond more health. In addition, more and more
What began in the USA with a quickly and flexibly to individual people are fighting obesity, diabetes
small laboratory was raised to a needs. The market and product and cardiovascular diseases. Foods
new level in spring 2018: measuring knowledge of our on- site colleagues that can make an active contribution
3000 square foot and equipped ensures that our ideas and concepts to a healthy lifestyle while meeting
with state-of-the art technology, are relevant. And if the customer consumer tastes expectations
the BENEO application center in should ever experience production therefore hold great potential.

Food Marketing & Technology 29 March 2020