Page 132 - SYU Prospectus

Shue Yan University Prospectus 2018-19

JOUR 390 Computer Animation in Journalism and Communication
Prere: JOUR 201 1 Term; 3 Credits
This course aims to introduce to students without prior animation exposure the basic
concepts of “What is animation and animated effect”. Students will learn basic knowledge and
principles of animation before being taught the techniques and applications of visual effects in
Digital Storytelling that facilitates Digital Journalism, Advertising, and TV Productions. This
course also emphasizes the creative and critical thinking process in formulating the digital
content, including professional ethics in the production process. Upon completion of the
course, students will be able to describe the process of Animation Production and analyse the
implications of visual effect on branding; apply the basic principles of Animation in a final
project; evaluate Animation as a medium in communication; demonstrate the techniques of 2D
composition, the skill of integration with trailers and commercials; and analyse the current
trends of digital visual effect production.

JOUR 395 Social Media and Networked Communication
1 Term; 3 Credits
The aims of this course are to offer an introduction to the potential of computer-mediated
and online communication applications; provide students with the basic knowledge of the
issues involved in communication; enable students to participate and develop an original,
real-life news reporting project to demonstrate their understanding in the application of these
communication tools; introduce students to the technical skills in the application of recent
communication tools and social networking platforms, including Weblogs (e.g. WordPress),
Wiki (e.g. Wikipedia), Instant Messaging (e.g. WeixinMSN), Discussion Forums, RSS, Social
Networking Platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube, etc). Upon
completion of the course, students will be able to define the broad issues in recent
computer-mediated communications and online communications; demonstrate the basic
production techniques to prepare content for online communication platforms; and analyse
both the multimedia and interactive features and capabilities of real-life online communications
from different perspectives.

JOUR 400 Editorial and Commentary Writing
1 Term; 3 Credits
This course provides students with the fundamental knowledge and techniques of writing
editorials and commentaries. Upon completion of the course, students are able to appreciate
the fundamental knowledge and techniques of writing editorials and commentaries; define the
common structure for editorials; demonstrate how to generate ideas and choose the appro-
priate way to write argument and conclusion; apply the function of editorial/commentary to
various media; and explain the role of editorial writer/commentator in society. Students are
also expected to participate in discussions of assigned readings or issues of the day and make
informal reports on editorials they have read. At the same time, they will get experience in
writing various types of commentaries.

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